会展展示设计的视觉信息传播研究

发布时间：2018-04-17 06:37

本文选题：会展 + 展示设计　；参考：《东北林业大学》2010年硕士论文

【摘要】： 随着会展业的发展,会展展示设计作为一种重要的信息交流与传播手段,已经渗透到人类生活的各个方面,其核心目标是向人们快速有效的传播展会信息。同时,视觉作为人类最为重要的知觉,在展会信息传播与认知过程中起着主导作用。为此,有必要对会展展示设计的视觉信息传播进行系统的研究。本文以会展展示设计为载体,以视觉信息传播为侧重点。在分析与归纳本题的研究背景、目的、意义及国内外研究现状的基础上,结合展示设计、信息论、视觉心理学以及传播学理论,归纳会展展示设计的视觉信息传播系统；研究其视觉信息传播的构成要素；提出利于展会视觉信息有效传播的设计方法。具体地,主要研究内容包括以下几个方面：首先,本文吸纳了展示设计、信息论、视觉心理学以及传播学理论等相关学科的知识,进行了多学科、多角度交叉论述,明确会展信息传播过程中的重要组成部分；对传播的视觉信息进行多方面、多层次的分析与归纳；并依据传播学理论,归纳了会展展示设计的视觉信息传播系统与传播过程中的构成要素,以此作为指导研究的理论基础。其次,在视觉信息传播构成要素的研究中,分析了“传播者”、“受众”的角色特性,并阐述其在信息传播过程中的影响作用。强调立足于受众,做到“以人为本”,有助于认识和把握受众接受信息的传播规律,为传播者进行有效传播提供依据,成为有的放矢的设计标准。在“传播媒介”的分析研究中,结合大量国内外会展展示设计的优秀实例,通过分析、类比详细论述了各媒介对信息传播的影响,指出其对展会信息的传播有着及其重要的作用最后,在全面总结前文研究成果的基础上,提出了会展展示设计的视觉信息有效传播实现的设计原则,而后又针对视觉信息传播的构成要素制定相应的设计策略。本文通过以上探索性的研究,以及多学科与会展展示设计之间交叉研究的尝试；对于相关问题的关注和认识,来反思出设计中更为人性和本质的层面,希望能为今后的会展展示设计提供新的创作思路与参考价值。
[Abstract]:With the development of exhibition industry, exhibition design as an important means of information exchange and dissemination, has penetrated into all aspects of human life, its core goal is to quickly and effectively disseminate exhibition information to people.At the same time, as the most important perception of human beings, vision plays a leading role in the exhibition information dissemination and cognitive process.Therefore, it is necessary to systematically study the visual information dissemination of exhibition design.This paper takes exhibition design as the carrier and focuses on visual information transmission.Based on the analysis and induction of the research background, purpose, significance and current situation of the research at home and abroad, the visual information communication system of exhibition design is concluded by combining display design, information theory, visual psychology and communication theory.This paper studies the elements of visual information communication, and puts forward the design method which is conducive to the effective communication of visual information in exhibition.Specifically, the main research contents include the following aspects:First of all, this paper absorbs the knowledge of display design, information theory, visual psychology, communication theory and other related disciplines, carries on multi-disciplinary, multi-angle cross-exposition, and clarifies the important components in the process of exhibition information dissemination.According to the theory of communication, this paper summarizes the visual information communication system of exhibition design and the elements in the process of communication, which is the theoretical basis for guiding the research.Secondly, in the study of the constituent elements of visual information communication, this paper analyzes the role characteristics of "communicator" and "audience", and expounds its influence on the process of information dissemination.The emphasis on "people-oriented" based on the audience is helpful to understand and grasp the law of the dissemination of information received by the audience, to provide the basis for the effective communication of the communicator, and to become a targeted design standard.In the analysis and research of "Media", combined with a large number of excellent examples of exhibition design at home and abroad, this paper discusses in detail the influence of each medium on the dissemination of information by analogy, and points out that it plays an important role in the dissemination of exhibition information.Finally, on the basis of summing up the previous research results, this paper puts forward the design principles of the effective communication of visual information in exhibition design, and then formulates the corresponding design strategy for the components of visual information communication.Based on the above exploratory research and the cross-research between multidisciplinary and exhibition design, this paper reflects on the more human and essential aspects of the design through the attention and understanding of the related issues.Hope to provide new creative ideas and reference value for the exhibition design in the future.
【学位授予单位】：东北林业大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J525

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