“长株潭”城市圈公共体育场馆利用状况与发展对策的研究

发布时间：2018-04-17 07:49

本文选题：“长株潭”城市圈 + 公共体育场馆　；参考：《武汉体育学院》2011年硕士论文

【摘要】：“长株潭”城市圈是我国重要的城市圈之一,区域社会经济发展水平在全省地位突出,它以占湖南省1/5的人口和1/7的土地,产出了全省1/3的GDP,近年的快速发展引起了国内外广泛注意。因此,本研究在全面分析了解“长株潭”城市圈现有公共体育场馆资源的基础上,剖析存在问题,理顺资源整合和优化利用思路,重建“长株潭”城市圈公共体育场馆资源功能分区和空间布局,着力打造能发挥示范引领作用的现代都市体育功能区。希望对推进“两型社会”建设,湖南省“3+5”城市群的发展,实现三个城市体育产业新突破,带动湖南省体育产业持续发展具有一定的现实指导意义。主要研究成果包括: “长株潭”城市圈体育场馆业发展至今,已经形成了以长沙市为中心,带动株洲、湘潭两翼齐飞的一种规模和档次较高的格局。近几年,为了举办国内高级别综合性体育赛事,各公共体育场馆得到了翻修和重建,成为所在城市的标志性建筑,在提升城市形象、带动相关产业的发展等方面起到了积极的作用。但是,“长株潭”城市圈公共体育场馆资源的分布不均衡,株洲市公共体育场馆资源的分布非常集中,而长沙、湘潭两市公共体育场馆分布相对分散,整体上导致部分行政区内没有配套公共体育场馆设施;赛事资源、非体育类活动资源比较贫乏;内部建筑结构设计和外部空间设计不尽合理,场馆内服务产品定位不明确,无形资产开发未得到足够的重视,缺乏相应的营销和管理手段,不能保证体育场馆业长期、合理、有效可持续性发展。因此,在“长株潭”城市圈公共体育场馆总体建设布局规划上,各级政府应根据各行政区的需要,建设相配套的全民健身体育中心,同时“长株潭”城市圈内的公共体育场馆该形成统一的战略联盟,加强与各项目中心的联系与合作,争取到更多的国内、国际体育赛事举办权,在各体育场馆之间合理分配,并通过承办各种类型的比赛和文娱活动来还提高冠名赞助企业在观众、媒体中的曝光率和知名度,积极宣传体育场馆的经济价值,吸引更多企业加入体育场馆的无形资产的开发中来。在商务会展、文艺演出、体育培训等业务的拓展方面,各场馆当与周围的政治、经济、人文环境紧密联系在一起,因地、因时制宜,针对不同消费者对体育消费的需求,制定科学的发展策略。
[Abstract]:"Chang-Zhu-Tan" urban circle is one of the important urban circles in China. The level of regional social and economic development is prominent in the province. It accounts for a fifth of the population and one seventh of the land in Hunan Province.A third of the province's GDP has been produced, and the rapid development in recent years has attracted wide attention both at home and abroad.Therefore, on the basis of comprehensive analysis and understanding of the existing resources of public stadiums and gymnasiums in Changsha-Zhuzhou-Xiangtan City Circle, this study analyzes the existing problems and straightens out the ideas of integrating and optimizing the utilization of resources.Rebuild the function partition and space layout of public stadiums and stadiums in Chang-Zhuzhou-Xiangtan city circle, and build modern urban sports function area which can play a leading role in demonstration.It is hoped that it is of practical significance to promote the construction of "two-oriented society", the development of "35" urban agglomeration in Hunan Province, the realization of new breakthroughs in the sports industry of three cities and the sustainable development of sports industry in Hunan Province.The main findings include:Up to now, the development of "Chang-Zhu-Tan" city circle sports stadiums has formed a pattern of "Changsha City as the center, driving Zhuzhou" and Xiangtan "two wings" flying together in a higher scale and grade.In recent years, public stadiums and gymnasiums have been renovated and rebuilt in order to host high-level and comprehensive sporting events in the country, becoming the iconic buildings of the city where they are located and improving the image of the city.Drive the development of relevant industries and so on has played a positive role.However, the distribution of public stadiums and stadiums in Changsha-Zhuzhou-Xiangtan is not balanced, the distribution of public stadiums and stadiums in Zhuzhou is very concentrated, and the distribution of public stadiums and stadiums in Changsha and Xiangtan is relatively scattered.As a whole, there are no supporting public sports facilities in some administrative regions; the resources for sports events and non-sports activities are relatively poor; the internal architectural structure design and external space design are unreasonable, and the location of service products in the venues is not clear.The development of intangible assets has not been paid enough attention, and the corresponding marketing and management methods are lacking, which can not guarantee the long-term, reasonable and effective sustainable development of stadiums and gymnasiums.Therefore, in the overall layout planning of the public stadiums and gymnasiums in the "Chang-Zhu-Tan" urban circle, governments at all levels should, according to the needs of the administrative regions, build a matching national fitness and sports center.At the same time, the public stadiums and gymnasiums in the "Chang-Zhu-Tan" urban circle should form a unified strategic alliance, strengthen the links and cooperation with the various project centres, and strive for more domestic and international sports events to be organized and reasonably distributed among the stadiums and stadiums.And by hosting various kinds of competitions and recreational activities to also increase the publicity and visibility of the sponsored enterprises in the audience and the media, and actively publicize the economic value of the stadiums and gymnasiums,Attract more enterprises to join the development of intangible assets of stadiums and gymnasiums.In the areas of business expansion, such as business exhibitions, theatrical performances, sports training and so on, the venues and stadiums should be closely linked to the surrounding political, economic and cultural environment. As a result, local and timely measures should be taken to cater to the needs of different consumers for sports consumption.Formulate scientific development strategies.
【学位授予单位】：武汉体育学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G812.7

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