产业重构背景下的复合型旅游业态研究

发布时间：2018-04-22 16:44

本文选题：复合型旅游业态 + 产业重构　；参考：《上海师范大学》2011年硕士论文

【摘要】：这是一个产业重构时代。新兴业态在产业融合与市场细分两种力量的作用下层出不穷。创新已经成为把握企业命脉的关键所在。本文就是选取同时经营两种以上业态的复合型旅游企业作为研究对象,从市场细分和产业融合并进的产业重构大背景和旅游业转型升级的行业背景出发,运用产业关联、产业融合、微笑曲线、共生理论、品牌延伸理论和麦肯锡三层面增长理论等,借鉴零售业的业态相关理论,提出复合型旅游业态这一全新的概念。本文运用定性分析与定量分析相结合、理论研究与实证研究相结合的研究方法对复合型旅游业态理论进行规范性分析,搭建复合型旅游业态的基本理论框架。论文运用SWOT模型分析了复合型旅游业态区别与其他旅游业态的优势、机会、劣势和威胁;归纳复合型旅游业态的成长机理和演变规律,提出了物理性复合和化学性复合的分类方法及其演变微笑脸谱;通过对典型复合型旅游企业的分析,总结了比较出典型的复合型旅游业态运作模式、管理模式和盈利模式;依据复合子业态之间的共生关系绘出典型产业链构造模型——单条产业链模型、平行产业链模型和杠杆产业链模型,并揭示了与三大相对应的延伸产业链、主业配套式和醉翁之意式开发路径。研究源于实践,以期服务于实践。希望本研究能够对复合型旅游业态的规划开发、风险投资、利润追求等方面起到一定的理论指导意义。创意无限,产业无疆,复合型旅游业态的前途无量,必将成为旅游产业的重要发展方向。由于相关数据的滞后获得以及本人才学的疏浅,本文研究还只是停留在较肤浅的层面。笔者略陈拙见、抛砖引玉,相信随着更多专家、学者的智慧凝集,复合型旅游业态也必然如同其在市场中绚烂绽放一样,在理论界结出累累硕果。
[Abstract]:This is an era of industrial restructuring. Under the action of industry convergence and market segmentation, the emerging industry forms emerge endlessly. Innovation has become the key to grasp the lifeblood of enterprises. This paper selects two or more kinds of complex tourism enterprises operating at the same time as the research object, starting from the background of the industry reconstruction of market segmentation and industry convergence and the industry background of tourism transformation and upgrading, using the industry association. Industry convergence, smile curve, symbiosis theory, brand extension theory and McKinsey & Co. In this paper, the qualitative analysis and quantitative analysis are combined, the theoretical research and empirical research are combined to carry on the normative analysis to the compound tourism form theory, and the basic theoretical frame of the compound tourism industry form is set up. SWOT model is used to analyze the advantages, opportunities, weaknesses and threats of the difference between the complex tourism industry and other tourism forms, and the growth mechanism and evolution law of the complex tourism industry are summarized. This paper puts forward the classification method of physical compound and chemical compound and its evolvement smile face, summarizes and compares the operation mode, management mode and profit mode of typical compound tourism enterprise through the analysis of typical compound tourism enterprise. According to the symbiotic relationship between the complex sub-industries, the typical industrial chain construction model, the single industrial chain model, the parallel industrial chain model and the leveraged industrial chain model are plotted out, and the extended industrial chain corresponding to the three major industrial chains is revealed. The main business supporting type and the drunken man's intention type development path. Research originates from practice with a view to serving practice. It is hoped that this study can play a certain theoretical guiding role in the planning and development of complex tourism form, venture capital, profit pursuit and so on. Creativity is unlimited, industry is boundless, and the prospect of compound tourism industry is endless, which will become an important developing direction of tourism industry. Due to the lag of data acquisition and the thinness of my talent, the research of this paper is still on a superficial level. With the wisdom of more experts and scholars, the complex tourism industry is bound to bear fruitful results in the theoretical circle, just as it blooms in the market.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F592

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