基于海西战略的“海博会”发展模式及策略研究

发布时间：2018-04-28 22:40

本文选题：海西战略 + 海博会　；参考：《华侨大学》2012年硕士论文

【摘要】：自国务院2009年发布《关于支持福建省加快建设海峡西岸经济区的若干意见》以来，海西战略得到中央政府的大力支持，为海峡西岸经济区的快速发展注入了新的活力，带来了前所未有的发展机会。在海西战略的有利背景下，，海峡两岸纺织服装博览会（简称“海博会”）必将得到快速发展。经过14年的发展与积累，“海博会”已逐渐形成了具有自身风格的特色模式，作为国内唯一突出海峡两岸经贸合作的纺织服装展览会，“海博会”是闽南服装开拓海内外市场、增进对外交流的重要平台，它对于加强两岸区域间产业对接与交流、促进两岸经济合作、实现两岸和平统一等都起着积极的推动作用。在国际知名会展品牌纷纷进军我国会展市场以及国内服装类展览会竞争日益激烈的背景下，研究“海博会”发展的创新模式和发展思路，对于“海博会”应对竞争和挑战，寻求进一步更好、更快的发展具有积极的意义。本文通过回顾“海博会”的发展历程，总结其发展特点，分析了“海博会”在发展过程中存在的问题和不足；总结归纳了国内外发达国家和地区会展业发展的先进模式，通过吸取国内外展览会的成功办展经验，结合海西战略为福建省带来的发展机遇，提出了基于海西战略的“海博会”的发展模式和发展策略。以期为石狮市人民政府制定“海博会”相关支持政策提供参考意见，帮助“海博会”探索出更好的发展模式。
[Abstract]:Since the State Council issued "some opinions on supporting Fujian Province to accelerate the Construction of the Economic Zone of the West Coast of the Straits" in 2009, the Hercynian strategy has been strongly supported by the central government, which has injected new vitality into the rapid development of the economic zone of the West Coast of the Straits. It has brought unprecedented opportunities for development. Under the favorable background of Hercynian strategy, the cross-strait textile and clothing exposition will develop rapidly. After 14 years of development and accumulation, the "Haibo Fair" has gradually formed its own style of characteristic mode. As the only textile and clothing exhibition that highlights cross-strait economic and trade cooperation in China, the "Haibo Fair" is to open up the domestic and overseas markets for Minnan clothing. The important platform for enhancing foreign exchanges plays a positive role in strengthening the industrial docking and exchanges between the two sides of the Taiwan Strait, promoting cross-strait economic cooperation, and realizing the peaceful reunification of the two sides of the strait. Under the background of the international famous exhibition brands marching into the exhibition market of our country and the increasingly fierce competition of domestic clothing exhibitions, the paper studies the innovative mode and development ideas of the development of the "Haibo Fair", in order to deal with the competition and challenge to the "Haifeng Fair". It is of positive significance to seek further better and faster development. In this paper, the author reviews the development course of the "Haibo Fair", summarizes its development characteristics, analyzes the problems and shortcomings existing in the development process of the "Haibo Fair", summarizes the advanced models of the development of the exhibition industry in developed countries and regions at home and abroad. By drawing on the successful experience of holding exhibitions at home and abroad and combining the development opportunities brought by Hercynian strategy for Fujian Province, this paper puts forward the development mode and development strategy of "Haibo Fair" based on Hercynian strategy. In order to provide reference for the people's government of Shishi City to formulate the relevant support policies of the "Hai Expo", to help the "Sea Fair" to explore a better development model.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F713.83

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