艺术博物馆商店管理

发布时间：2018-06-13 20:10

本文选题：商店 + 艺术博物馆　；参考：《中央美术学院》2010年硕士论文

【摘要】： 本文以艺术博物馆商店作为主要研究对象,将其置入所处的国家、地域、文化环境之中,结合博物馆宗旨、功能考察,试图回答商店与艺术博物馆的关系,商店管理与艺术博物馆功能的关系,结合具体事例探讨艺术博物馆商店如何定位与发展。第1章主要对艺术博物馆商店的概念及发展脉络进行梳理,并介绍国外艺术博物馆商店协会的发展情况。第2章分析不同国家、地区,不同宗旨与定位的艺术博物馆的商店差异,以及商店作为艺术博物馆的组成部分对博物馆功能实现的作用,着重探讨了艺术博物馆教育功能与商店商业运作两者间的关系,借助相关理论家论点进行论述,在后面章节将结合实际的案例分析与数据归纳,将商店作为博物馆的一个组成部分,分析其在实现博物馆功能上的作用。第3章着重于艺术博物馆商店的产品,并探讨商店与博物馆收藏的关系。藏品在展览之余是如何通过产品开发及商品的相关信息来实现博物馆的教育功能。第4章讨论谁在消费以及商店的销售渠道,涉及到博物馆商品消费的主体、动机,商店在特展中的作为,进一步实现展览的功能,同时关注博物馆商店管理中所涉及的相关法律等。第5章论述重点转入商店内部,阐述艺术博物馆商店的规划。
[Abstract]:This article takes the art museum store as the main research object, puts it into the country, the region, the cultural environment, unifies the museum aim, the function inspection, tries to answer the relation between the shop and the art museum. The relationship between store management and the function of art museum is discussed. Chapter 1 introduces the concept and development of art museum store, and introduces the development of foreign art museum store association. Chapter 2 analyzes the store differences of art museums in different countries, regions, different purposes and positions, as well as the role of shops as an integral part of art museums in the realization of museum functions. This paper mainly discusses the relationship between the educational function of art museum and the commercial operation of shops, and discusses it with the help of the arguments of relevant theorists. In the later chapters, it will combine with the actual case analysis and data induction. Take the store as a part of the museum and analyze its function in the realization of museum function. Chapter 3 focuses on the products of the art museum store and discusses the relationship between the store and the museum collection. How to realize the educational function of the museum through product development and commodity information. Chapter 4 discusses who is consuming and the sales channel of the store, which involves the main body, motivation, the action of the store in the special exhibition, and further realize the function of the exhibition. At the same time, it pays close attention to the relevant laws involved in the management of museum stores. In chapter 5, the emphasis is transferred to the store, and the planning of the art museum store is expounded.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：TU242.5

【引证文献】