A建筑公司业务与发展战略研究

发布时间：2018-06-25 04:56

本文选题：建筑 + 战略　；参考：《兰州大学》2010年硕士论文

【摘要】： 建筑施工业作为劳动密集型产业,在中国具有过度竞争及市场容量不断增大的特色。A建筑公司是一家国营的广东地区的地方性施工企业,公司成立于1954年,公司员工3000多人(含退休职工1000多人),目前承接任务额20多亿元／年左右。主要市场业务范围为本地大型建筑施工机电项目。本文通过利用波特五力分析和SWOT分析等专业分析工具,分析A公司目前行业竞争环境、企业内部环境,具体分析公司近年来市场占有率,各项业务的发展情况,找出其中的现金牛业务、明星业务及问题业务等。再通过制定SWOT矩阵分析,找出A公司的长处及不足。经过上述理论分析最后得出：A公司通过业务重组应断续保持写字楼办公楼及会议展览等大型公共建筑机电安装工程的市场份额,大力拓展建筑总承包、轨道交通等业务,适当时候放弃电梯、锅炉安装等业务,利用机会扩大西部市场,并制定相应实施的财务战略、人力资源及制度等方面的实施保障战略。
[Abstract]:As a labor-intensive industry, the construction industry has the characteristics of excessive competition and growing market capacity in China. A construction company is a state-owned local construction enterprise in Guangdong. The company was founded in 1954. The company employs more than 3000 people (including more than 1000 retired workers), currently undertaking tasks of more than 2 billion yuan / year. The main market scope of business for local large-scale construction of mechanical and electrical projects. This paper analyzes the current industry competition environment, the internal environment, the market share of the company in recent years and the development of all kinds of business by using the professional analysis tools such as Porter's five-force analysis and SWOT analysis. Find out the cash cow business, star business and problem business, etc. Then through the formulation of SWOT matrix analysis, find out the strengths and weaknesses of company A. After the above theoretical analysis, it was finally concluded that through business restructuring, the company should maintain the market share of large public building mechanical and electrical installation projects such as office buildings, convention and exhibitions, and vigorously expand construction general contracting, rail transit, and so on. At the appropriate time give up elevator boiler installation and other business take advantage of the opportunity to expand the western market and formulate the corresponding implementation of the financial strategy human resources and systems and other aspects of the implementation of the security strategy.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F272;F426.92

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