中国会展业的国际竞争力分析
发布时间：2018-08-10 21:23
【摘要】： 会展业作为新型的、都市型的无烟产业,正处于快速发展的时期,不仅可以产生可观的经济效益,同时也给其他产业和城市带来了巨大的经济效益,因此会展业越来越被人们所重视。随着2008年北京奥运会的成功举办和2010年上海世博会的即将召开,中国迎来了会展时代的新高潮。本文在以此为契机的条件下,研究了中国会展业的国际竞争力,阅读了大量的国内外会展相关书籍和文献,结合我国会展业的实际情况,希望运用钻石模型来研究中国会展业的竞争力,并通过六个要素的细分对我国会展业的竞争力进行分析,提出相应的对策和办法,进而提高我国会展业的整体水平,促进国家经济水平的发展。 文章首先介绍了会展业的概念、国际和中国会展的发展起源与现状、以及研究竞争力的相关理论,并进一步通过波特的钻石模型来探讨中国会展业的国际竞争力,通过钻石模型中六个要素的深层分析,结合我国会展业的优、劣势,总结得出:我国的会展业正处于快速发展的时期,并拥有巨大的潜力,在会展业新高潮到来的机遇里也面临着严峻的挑战,因此在借鉴国际会展业的成功经验的基础上,最后提出我国会展业的发展对策。
[Abstract]:As a new type of smokeless industry, the exhibition industry is in a period of rapid development. It can not only produce considerable economic benefits, but also bring huge economic benefits to other industries and cities. Therefore, more and more people pay attention to the exhibition industry. With the successful hosting of the 2008 Beijing Olympic Games and the upcoming 2010 Shanghai World Expo, China has ushered in a new climax of the exhibition era. Under this opportunity, this paper studies the international competitiveness of China's convention and exhibition industry, reads a large number of domestic and foreign exhibition related books and documents, and combines the actual situation of China's exhibition industry. I hope to use diamond model to study the competitiveness of China's convention and exhibition industry, and through the breakdown of six elements to analyze the competitiveness of China's exhibition industry, put forward the corresponding countermeasures and methods, and then improve the overall level of China's exhibition industry. To promote the development of the country's economic level. This paper first introduces the concept of exhibition industry, the origin and present situation of international and Chinese exhibition industry, and studies the relevant theories of competitiveness, and further discusses the international competitiveness of China's exhibition industry through Porter's diamond model. Through the deep analysis of the six elements in the diamond model, combined with the advantages and disadvantages of the exhibition industry in China, it is concluded that the exhibition industry in our country is in a period of rapid development and has great potential. In the opportunity of the new climax of the exhibition industry, it is also facing severe challenges. Therefore, on the basis of the successful experience of the international exhibition industry, this paper puts forward the development countermeasures of the exhibition industry in our country.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F713.83
本文编号：2176245
[Abstract]:As a new type of smokeless industry, the exhibition industry is in a period of rapid development. It can not only produce considerable economic benefits, but also bring huge economic benefits to other industries and cities. Therefore, more and more people pay attention to the exhibition industry. With the successful hosting of the 2008 Beijing Olympic Games and the upcoming 2010 Shanghai World Expo, China has ushered in a new climax of the exhibition era. Under this opportunity, this paper studies the international competitiveness of China's convention and exhibition industry, reads a large number of domestic and foreign exhibition related books and documents, and combines the actual situation of China's exhibition industry. I hope to use diamond model to study the competitiveness of China's convention and exhibition industry, and through the breakdown of six elements to analyze the competitiveness of China's exhibition industry, put forward the corresponding countermeasures and methods, and then improve the overall level of China's exhibition industry. To promote the development of the country's economic level. This paper first introduces the concept of exhibition industry, the origin and present situation of international and Chinese exhibition industry, and studies the relevant theories of competitiveness, and further discusses the international competitiveness of China's exhibition industry through Porter's diamond model. Through the deep analysis of the six elements in the diamond model, combined with the advantages and disadvantages of the exhibition industry in China, it is concluded that the exhibition industry in our country is in a period of rapid development and has great potential. In the opportunity of the new climax of the exhibition industry, it is also facing severe challenges. Therefore, on the basis of the successful experience of the international exhibition industry, this paper puts forward the development countermeasures of the exhibition industry in our country.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F713.83
【引证文献】
相关硕士学位论文 前1条
1 李照;会展产业核心竞争力形成研究[D];湖南大学;2012年
，本文编号：2176245
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