德国馆通过上海世博会竖立的德国新形象

发布时间：2018-10-07 17:57

【摘要】：2010上海世博会以“城市，让生活更美好”（BetterCity,BetterLife）为主题，总投资达459亿人民币，创造了世界博览会史上最大规模记录，共有190个国家、56个国际组织参展，，参观人次累计高达7300多万，给主办方和参展方都带来了不可估计的精神和物质效应。其中德国馆以其严肃的参展态度、丰富而高质量的展览内容、注重细节的严谨以及人性化的设计脱颖而出，在整个世博会举办期间都居于热门场馆之列。无论是在中国境内还是德国本土，无论是街头热议还是媒体报道的方式，德国馆都吸引了众多的目光。本文详尽的介绍分析了上海世博会上德国馆的参展情况、主题思想、展览内容等各个方面，全方位的解析了德国馆成功的原因，并借助众多的主流媒体报道和舆论评价分析了德国馆引发的文化效应以及是否达成向世界尤其向广大中国游客展示了一个崭新的德国新形象的目的。最后得出结论，虽然当今世界互联网信息技术发达，但是一届成功的世博会能促进人与人之间面对面的交流，让游客能近距离感受到远在千里之外的异域文化和历史以及其它国家和地区的取得的科学技术成就，跟从媒体、网络、书本能间接获知相比还是具有其深远的意义。尤其跟其它发达国家相比，以汉诺威世博会为例，上海世博会做为第一次在发展中国家举办的大型世博会，其独到的意义还在于向世界展示中国的崛起和实例，并且“世博外交”还加深了中国和各个国家，也包括中国和德国在内的各方面领域的交往和合作。而德国馆在上海世博会上的努力和成就也是有目共睹，在中国媒体的多方报道中都不难看出，德国馆在广大中国游客中都得到了积极的评价，可谓成功竖立了自己的国家新形象。
[Abstract]:Expo 2010, with the theme of "better City, better Life" (BetterCity,BetterLife), with a total investment of 45.9 billion RMB, has created the largest record scale in the history of the World Expo. There are 190 countries and 56 international organizations participating in the Expo, and the total number of visitors is more than 73 million. It brings incalculable spiritual and material effects to both organizers and exhibitors. The German Pavilion stands out for its serious attitude, rich and high-quality exhibition content, meticulous attention to detail and humanized design, and stands out as one of the most popular venues throughout the Expo period. The pavilion has attracted a lot of attention, both in China and in Germany, in the streets and in the media. This paper introduces and analyzes the exhibition situation, theme and content of the German Pavilion at the Shanghai World Expo in detail, and analyzes the reasons for the success of the German Pavilion in all directions. With the help of many mainstream media reports and public opinion, this paper analyzes the cultural effect caused by the German Pavilion and whether it achieves the purpose of showing a new image of Germany to the world, especially to the Chinese tourists. Finally, it is concluded that although the Internet information technology is developed in the world today, a successful World Expo can promote face-to-face communication between people. It is of great significance for visitors to experience the foreign culture and history as well as the scientific and technological achievements of other countries and regions, follow the media, network and books. In particular, compared with other developed countries, taking the Hannover World Expo as an example, the Shanghai World Expo, as the first large-scale Expo held in a developing country, has unique significance in showing the world the rise of China and its examples. Expo diplomacy has also deepened exchanges and cooperation between China and other countries, including China and Germany. The efforts and achievements of the German Pavilion at the Shanghai World Expo are also obvious to all. It is not difficult to see from the various reports in the Chinese media that the German Pavilion has been positively evaluated among the vast number of Chinese tourists. It is a success in setting up a new image of the country.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F713.83

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