茶叶品牌的商业会展设计研究
发布时间：2019-05-18 13:09
【摘要】：商业会展是茶叶品牌向消费者全面展示其产品信息及文化特色的空间环境,茶企业应当科学设计、合理布局,实现对产品的宣传和对品牌的推广。本文介绍了商业会展设计与茶叶品牌之间的内在联系,而后从视觉理念、文化理念、听觉理念及其他理念四个层面,综合分析了商业会展设计对于茶叶品牌形象的影响。
[Abstract]:Commercial exhibition is a space environment in which tea brands display their product information and cultural characteristics to consumers in an all-round way. Tea enterprises should design scientifically, distribute reasonably, and realize the propaganda of products and the promotion of brands. This paper introduces the internal relationship between commercial exhibition design and tea brand, and then analyzes the influence of commercial exhibition design on tea brand image from four aspects: visual concept, cultural concept, auditory concept and other concepts.
【作者单位】： 苏州工艺美术职业技术学院;
【分类号】：F426.82;F713.83
，
本文编号：2480035
[Abstract]:Commercial exhibition is a space environment in which tea brands display their product information and cultural characteristics to consumers in an all-round way. Tea enterprises should design scientifically, distribute reasonably, and realize the propaganda of products and the promotion of brands. This paper introduces the internal relationship between commercial exhibition design and tea brand, and then analyzes the influence of commercial exhibition design on tea brand image from four aspects: visual concept, cultural concept, auditory concept and other concepts.
【作者单位】： 苏州工艺美术职业技术学院;
【分类号】：F426.82;F713.83
，
本文编号：2480035
本文链接：https://www.wllwen.com/guanlilunwen/huizhanguanlilunwen/2480035.html
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