A银行广西分行客户经理薪酬激励研究

发布时间：2018-04-26 12:56

本文选题：A银行 + 客户经理　；参考：《广西大学》2012年硕士论文

【摘要】：薪酬管理是企业人力资源管理的一项核心内容,科学合理的薪酬激励能够吸引和留住优秀人才,优厚的薪酬待遇是各大商业银行抢夺人力资源的主要武器,在激励人才竞争的情况下,薪酬激励的价值更加凸显。然而,目前A银行广西分行在客户经理的薪酬激励方面不尽人意,客户经理薪酬水平缺乏市场竞争力、薪酬提高依赖于职务的晋升、无法完全按照业绩指标定量分配客户经理绩效工资,造成大批优秀客户经理流失,不利于A银行广西分行客户经理人才的培养和业务的持续发展。因此,本文从薪酬激励的相关理论出发,结合A银行广西分行实际,探讨如何运用薪酬激励商业银行客户经理,培养和留住银行自身的客户经理资源,把客户经理的工作能动性发挥到最大,构建A银行广西分行客户经理薪酬激励方案。出于对完善该行现有客户经理薪酬激励机制的目的,论文对客户经理薪酬激励进行了研究。本文首先阐述了薪酬及薪酬激励的相关理论,结合该行的实际情况,分析了该行客户经理薪酬激励中存在的问题,在借鉴国内外先进的客户经理薪酬激励经验的基础上,提出了适合A银行广西分行,具有一定市场竞争力客户经理的薪酬激励设想方案,最后论文对该行客户经理薪酬激励方案的实施提出了保障措施和建议,以期与客户经理薪酬激励方案相配套。
[Abstract]:Salary management is a core content of enterprise human resource management, scientific and reasonable salary incentive can attract and retain outstanding talents, and good salary treatment is the main weapon of seizing human resources by major commercial banks. In the case of encouraging talent competition, the value of salary incentive is more prominent. However, at present, the Guangxi Branch of Bank A is not satisfactory in terms of the salary incentive of the account manager. The compensation level of the customer manager is not competitive in the market, and the salary increase depends on the promotion of the position. It is impossible to distribute the account manager's performance salary according to the performance index, which leads to the loss of a large number of excellent account managers, which is not conducive to the cultivation of customer manager talents and the continuous development of business in Guangxi Branch of Bank A. Therefore, based on the theory of compensation incentive and the practice of Guangxi Branch of Bank A, this paper discusses how to use salary to motivate the customer manager of commercial bank, and to train and retain the bank's own account manager resources. To maximize the work initiative of the customer manager, build the A Bank of Guangxi Branch of the compensation incentive scheme for the customer manager. For the purpose of perfecting the existing customer manager compensation incentive mechanism, this paper studies the customer manager compensation incentive. This paper first expounds the relevant theories of compensation and compensation incentive, analyzes the problems existing in the bank's client manager compensation incentive, and on the basis of drawing lessons from the advanced experience of customer manager compensation incentive at home and abroad, combined with the actual situation of the bank. This paper puts forward a salary incentive scheme suitable for Guangxi Branch of Bank A and a certain market competitive account manager. Finally, the paper puts forward some safeguard measures and suggestions for the implementation of the compensation incentive scheme for the bank's customer manager. With a view to supporting the client manager compensation incentive plan.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272.92;F832.2

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