建行河北省分行基于ODSB平台的个人业务数据挖掘系统研究

发布时间：2018-10-18 06:24

【摘要】：中国建设银行IT建设经过二十多年的发展，正在经历从数据大集中向应用集成和金融创新的过渡。然而，在业务数据的挖掘应用上面临这样一个现状：虽然分行积累了大量历史数据，，但是缺乏挖掘这些数据背后隐藏知识的手段和工具，因而无法发现数据中存在的关系和业务规律，更难以根据现有的数据预测未来业务的发展趋势。而国际先进的商业银行广泛使用数据挖掘技术，领先于国内商业银行数年，在竞争中获得了优势地位。操作型数据存储(ODS)作为企业应用集成中数据集成部分的一个解决方案，在国外已成为数据集成存储方面研究的热点，其理念已逐渐为人们所接受。为建立统一的、标准化的数据模型，满足行内业务经营的变化和内部管理对数据信息使用的需要，建设银行河北省分行按照总行统一规划，先期成功实现了操作型数据管理平台在省分行的部署。面对日益激烈的市场竞争，实现业务数据资源的整合分析并以此为基础建设满足业务发展需要的数据挖掘系统，对于建行河北省来说具有深远的意义和研究价值。本文描述了建行河北省分行个人业务管理工作现状以及业务数据应用方面存在的问题，结合省分行2011-2015五年业务发展战略规划，说明了基于ODSB的数据挖掘技术建设个人业务数据挖掘系统的必要性，提出了个人业务数据系统的建设目标，基于对行内数据挖掘技术框架的研究，提出了系统建设方案并进行了规划分析，通过系统建设前后对比和效果评估，对取得的成效进行了总结，同时也验证了基于ODSB平台的业务数据挖掘系统建设是可行、高效的，为后续的类似研究开创了道路、奠定了基础。本文的研究对于建设银行系统内其他一级分行的业务数据挖掘应用具有一定的参考价值。
[Abstract]:After more than 20 years' development, China Construction Bank IT is undergoing a transition from data concentration to application integration and financial innovation. However, the application of mining business data is faced with such a situation: although branches have accumulated a lot of historical data, they lack the means and tools to mine the knowledge behind the data. Therefore, it is impossible to find the relationship and business rules in the data, and it is even more difficult to predict the development trend of the future business based on the existing data. International advanced commercial banks widely use data mining technology, which is ahead of domestic commercial banks for several years. As a solution of data integration in enterprise application integration, operational data storage (ODS) has become a hot research topic in data integration storage abroad, and its concept has gradually been accepted by people. In order to establish a unified, standardized data model to meet the needs of changes in business operations within the industry and the use of data information by internal management, the Hebei Branch of China Construction Bank has a unified plan according to the head office. The operational data management platform is successfully deployed in the provincial branch. In the face of increasingly fierce market competition, it is of far-reaching significance and research value to realize the integration and analysis of business data resources and build a data mining system to meet the needs of business development. This paper describes the current situation of personal business management in Hebei Branch of China Construction Bank and the problems existing in the application of business data. This paper explains the necessity of constructing personal business data mining system based on data mining technology of ODSB, and puts forward the construction goal of personal business data system. The system construction scheme is put forward and the planning analysis is carried out. By comparing and evaluating the results before and after the system construction, the results are summarized. At the same time, it is proved that the construction of business data mining system based on ODSB platform is feasible and efficient. For the follow-up similar research opened the way, laid the foundation. The research in this paper has certain reference value for the application of business data mining in other first-level branches of CCB system.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP311.13;F832.2

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