基于AHP的商业银行参与企业年金市场的策略研究
[Abstract]:Enterprise annuity refers to the supplementary endowment insurance system established voluntarily on the premise that enterprises and their employees pay basic old-age insurance according to law. It is a practical research topic how commercial banks participate in the battle between financial enterprises and enterprise annuity customers, seize the opportunity and meet the challenge. This paper makes a comprehensive analysis of the factors influencing the development strategy of the enterprise annuity business of the commercial banks in our country through a large number of investigations. In the analysis of the external environment, the PEST method is used and the politics of the development of the enterprise annuity business of the commercial banks is analyzed. Economic, social, technical and other factors, so as to sum up the advantages, disadvantages, opportunities and threats of the commercial banks in the process of developing the enterprise annuity business in our country. This paper determines the SWOT model of the development of enterprise annuity business and the weight of all kinds of factors, calculates the value of each factor according to the weight, and then obtains the analysis results of the strategic factors affecting the development of enterprise annuity business of commercial banks. Finally, it puts forward the development goal and overall development strategy of the enterprise annuity business of the commercial banks in our country. In the concrete analysis process of this paper, the strategic research methods such as SWOT,AHP, development situation chart are used synthetically to make the research targeted and operational, and it is of guiding significance to the development of enterprise annuity business.
【学位授予单位】:兰州理工大学
【学位级别】:硕士
【学位授予年份】:2012
【分类号】:F832.33
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