宁夏电力公司营销信息化管理平台构建

发布时间：2018-02-25 23:33

本文关键词： 营销信息化建设　出处：《中国电力》2009年04期 　论文类型：期刊论文

【摘要】：经济社会的发展推动了电力销售市场的多样性发展,不断增长的电力供应和服务需求,要求供电企业必须改变传统的经营和服务理念,提高适应市场经济的营销能力和服务水平。采用全省集中的方式部署宁夏电力公司营销信息化系统,集中处理全省营销数据和营销业务,包括直供直管的农村用户,实现城乡营销一体化管理。开发应用软件,实现客户服务、电费、计量、客户关系、市场管理等19个营销业务类信息化管理。建立电能信息采集主站,通过通信通道和采集终端,采用不同的方式对居民、大用户、公用配电变压器、一般工商业、农村用户进行用电信息采集和监控。营销信息化建设,推动营销服务方式的转变,满足经济社会电力服务需求。
[Abstract]:The development of economy and society has promoted the diversified development of the electric power sales market. The increasing demand for electricity supply and service requires the power supply enterprises to change the traditional management and service concept. To improve the marketing ability and service level of adapting to the market economy, to deploy the marketing information system of Ningxia Electric Power Company in a centralized way throughout the province, and to centralize the processing of marketing data and marketing business in the province, including the rural users who are directly in charge of the project, To realize the integrated management of urban and rural marketing, to develop the application software, to realize the information management of 19 kinds of marketing business, such as customer service, electricity charge, measurement, customer relationship, market management, etc. By means of communication channels and collection terminals, different ways are adopted to collect and monitor electricity information for residents, large users, public distribution transformers, general industry and commerce, and rural users, so as to promote the transformation of marketing service mode. To meet the economic and social demand for electricity services.
【作者单位】：宁夏电力公司;
【分类号】：F426.61

【共引文献】