我国消费者对消费者的电子商务市场研究———基于客户、成本、便利、沟通的4C营销理论

发布时间：2018-03-22 04:28

本文选题：C营销理论　切入点：CC市场　出处：《中国流通经济》2008年05期 　论文类型：期刊论文

【摘要】：本文认为,随着网络技术的发展和网络用户的增加,我国C2C(消费者对消费者的电子商务)市场未来的竞争将更加体现在4C(客户、成本、便利、沟通)之争、物流之争和诚信之争上,但归根结底是用户之争。作为一种商业行为,C2C运营商还需不断完善技术,创新服务,在为客户创造更多价值的同时增强自身的竞争力。只有以客户为中心,致力于客户关系的有效管理,为用户提供更多的增值服务,才能真正赢得市场。
[Abstract]:This paper holds that with the development of network technology and the increase of network users, the future competition of C2C (Consumer to Consumer Electronic Commerce) market in China will be more reflected in the 4C (customer, cost, convenience, communication) dispute. As a kind of commercial behavior, C2C operators still need to improve their technology and innovate their services. Only by taking the customer as the center, devoting to the effective management of the customer relationship and providing more value-added services for the customer, can we really win the market.
【作者单位】：汕头大学商学院;
【分类号】：F724.6

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