基于Android平台的CRM系统客户端软件的研究与实现

发布时间：2018-03-22 06:21

本文选题：CRM　切入点：Android　出处：《北京邮电大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着社会信息化进程的推进,信息在社会中的更新传播速度也越来越快,客户的需求也在时刻的变化。这也就使得传统的客户关系管理方式对信息的处理能力、响应速度相对滞后,影响企业的发展。针对当前客户关系管理的不足,并结合移动互联网技术,本文设计并实现了一款基于Android平台的CRM (Customer Relationship Management,客户关系管理)系统客户端软件,以满足快速高效为企业客户提供服务的需求。本文首先针对某企业CRM系统客户端进行了需求分析,提出系统所支持的九项业务：客户管理、联系人管理、销售机会管理、订单管理、产品管理、线索管理、行动管理、知识库管理和日程管理等,‘并进行了需求功能的分解。其次,本文采用了C/S模式和MVC相结合的模式,对CRM系统客户端进行了结构设计,将系统划分为表示层、业务逻辑层、基础服务层和数据层四层体系结构；并进行了功能模块的划分,研究了功能模块的业务处理流程,并对其进行了详细设计与实现。最后,对CRM客户端软件进行了功能测试,测试结果表明客户端各个功能模块运行良好并且业务处理高效。本文通过对当前诸多企业移动应用的分析,对共有界面元素以及底层功能进行开发设计,为其他功能提供了规范性的开发模式,使应用开发周期大大减少,减轻了开发工作量,同时也使软件质量得以保证,方便后期维护。综上所述,本文研究、设计并实现的CRM系统客户端软件,具有高效性、移动性、便捷性等特点,在有效解决当前客户关系管理缺陷的同时,帮助用户开展各项业务活动,提高业务处理效率,保证企业经营管理的正常进行。
[Abstract]:With the advancement of the social information process, the updating and dissemination of information in the society is becoming faster and faster, and the customer's needs are also changing at all times. This also makes the traditional way of customer relationship management (CRM) have the ability to deal with the information. The response speed is relatively slow, which affects the development of enterprises. Aiming at the deficiency of customer relationship management and combining with the technology of mobile Internet, this paper designs and implements a client software of CRM customer Relationship Management (CRM) system based on Android platform. To meet the rapid and efficient customer service requirements. This paper firstly analyzes the requirements of a certain enterprise CRM system client, and puts forward nine services supported by the system: customer management, contact management, sales opportunity management, order management, product management, clue management, action management. Knowledge base management and schedule management are decomposed into requirement functions. Secondly, this paper designs the structure of CRM client by combining C / S mode and MVC mode, and divides the system into presentation layer and business logic layer. The basic service layer and data layer four-tier architecture, and the division of functional modules, the study of the business process of the functional module, and the detailed design and implementation of it. Finally, the CRM client software is tested. The test results show that each function module of the client is running well and the business processing is efficient. Based on the analysis of many enterprise mobile applications, the common interface elements and underlying functions are developed and designed in this paper, which provides a normative development model for other functions and greatly reduces the application development cycle. Reduce the development workload, but also to ensure the quality of software, convenient for later maintenance. To sum up, this paper studies, designs and implements the CRM system client software, which has the characteristics of high efficiency, mobility, convenience and so on. It can effectively solve the defects of current customer relationship management and help users to carry out various business activities at the same time. Improve the efficiency of business processing to ensure the normal operation and management of enterprises.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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