基于马尔可夫链的细分客户群间歇性购买客户终生价值预测模型

发布时间：2018-04-12 07:07

  本文选题：细分客户群 + 间歇性购买　； 参考：《工业技术经济》2006年03期

【摘要】：在客户关系管理中,一个至关重要的问题是如何定量预测顾客剩余生命周期的利润潜力,即顾客终身价值,这一问题的研究有利于企业根据顾客的长期价值潜力合理分配资源投入,提高企业运营绩效。而当前的对细分客户群间歇性购买顾客的剩余终生价值进行预测的方法只能预测其部分价值,本文根据马尔可夫链理论给出了一种预测其全部剩余终生价值的方法。
[Abstract]:In customer relationship management, one of the most important problems is how to quantitatively predict the profit potential of the customer's remaining life cycle, that is, customer lifetime value.The study of this problem is helpful for enterprises to allocate resources according to the long-term value potential of customers and to improve the performance of enterprises.However, the current method to predict the residual lifetime value of the customers who buy intermittently can only predict part of the value. According to Markov chain theory, this paper gives a method to predict the total residual lifetime value.
【作者单位】： 山东大学
【分类号】：F274
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本文编号：1738695