论保险业CRM系统的建立与实施

发布时间：2018-04-12 14:25

本文选题：客户关系 + 新型理念　；参考：《保险研究》2002年10期

【摘要】：加入世贸组织后 ,加速保险业CRM系统的建立与实施 ,已成为促进国内保险业与国际接轨 ,推动保险企业信息化建设和现代化管理水平提高 ,提升企业核心竞争力和可持续发展能力的当务之急和长远战略。在确立CRM理念的同时 ,及时建立保险业客户关系管理系统 ,利用信息资源对客户资源进行集中式管理 ,使市场营销、客户服务和技术支持等功能有机地结合 ,为企业提供全方位的管理视角 ,实现国内保险业管理方式上的改革创新
[Abstract]:After joining the WTO, accelerating the establishment and implementation of the insurance industry CRM system has become the promotion of the domestic insurance industry in line with international standards, the promotion of insurance enterprise information construction and the improvement of the level of modern management.To enhance the core competitiveness of enterprises and sustainable development capacity of the urgent matter and long-term strategy.At the same time of establishing the concept of CRM, the customer relationship management system of insurance industry should be established in time, and the centralized management of customer resources can be carried out by using information resources, so that the functions of marketing, customer service and technical support can be combined organically.To provide an all-round management perspective for enterprises to realize the reform and innovation in the management mode of domestic insurance industry
【作者单位】：中国人民保险公司黑龙江省分公司
【分类号】：F842.4

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