酒店客户关系管理系统中客户获取的研究

发布时间：2018-05-15 10:17

本文选题：CRM + 酒店　；参考：《微计算机信息》2006年21期

【摘要】：客户获取是酒店行业决策支持的一个重要方面,也是客户关系管理的核心任务之一。本文分析传统酒店行业计算机管理系统的弊端,针对其客户获取的局限性,提出对现有客户和潜在客户同时建模并进行分析的客户获取解决方案,研究建立酒店数据仓库、现有客户模型、潜在客户模型等关键技术,实现客户获取,为酒店行业提供更为准确的决策支持。
[Abstract]:Customer acquisition is an important aspect of hotel industry decision support and one of the core tasks of customer relationship management. In this paper, the disadvantages of computer management system in The Legacy Hotel industry are analyzed. According to the limitation of customer acquisition, the solution of customer acquisition, which models and analyzes the existing customers and potential customers simultaneously, is proposed, and the establishment of hotel data warehouse is studied. Existing customer models, potential customer models and other key technologies to achieve customer acquisition, for the hotel industry to provide more accurate decision support.
【作者单位】：
【基金】：2005年中国博士后科学基金
【分类号】：TP315

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