基于客户分级的供应链可承诺量配置决策

发布时间：2018-05-29 21:50

本文选题：可承诺量 + 客户分级　；参考：《武汉理工大学学报(社会科学版)》2012年03期

【摘要】：依据客户等级进行可承诺量的配置决策,是提高客户服务水平,维护与优质客户关系并提升企业竞争力的关键。通过客户交易历史数据的分析以及对客户未来需求的预测,依据建立的客户分级规则确定客户等级,在客户分级的基础上,确定不同客户在不同配置策略下的惩罚成本,建立了以成本最小化为目标,多种策略结合的可承诺量配置决策模型,并结合具体案例分析了模型的可行性。
[Abstract]:It is the key to improve the level of customer service, maintain the relationship with high quality customers and enhance the competitiveness of enterprises. Through the analysis of customer transaction history data and the forecast of customer's future demand, the customer grade is determined according to the established customer grading rules, and the penalty cost of different customers under different configuration strategies is determined on the basis of customer classification. In this paper, a decision model of commitment allocation based on cost minimization and multi-strategy combination is established, and the feasibility of the model is analyzed with a case study.
【作者单位】：上海海事大学科学研究院;
【基金】：上海市教委科研创新项目(12YZ119) 上海海事大学科研基金项目(20110022)
【分类号】：F274;F224

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