加州大学欧文分校慕课商业模式的客户关系解析

发布时间：2018-06-24 09:05

本文选题：加州大学欧文分校 + 慕课　；参考：《现代远距离教育》2017年04期

【摘要】：美国一直是作为慕课运动的主体和引领者存在,以加州大学欧文分校为代表的少数美国研究型大学秉持可持续发展理念,创建了一系列成功的慕课商业模式,实现收支平衡或基本的盈利。根据奥斯特瓦德的商业模式画布理论,客户关系是商业模式极为关键的构成元素,强调根据客户细分类型与特定客户群体建立的关系类型。美国研究型大学慕课采用各种创新策略和方法来构建良好的客户关系,而加州大学欧文分校慕课客户关系特征主要体现于流行文化的运用、讨论区功能的发挥、大数据分析以及开发真正满足需求的课程。为了深化客户关系,加州大学欧文分校与客户群体建立价值创造联合体,致力于在满足客户群体实际需要的同时共同创造经济价值,但同时面临一些棘手的难题。
[Abstract]:The United States has always been the main body and leader of the Movemo movement. A few American research universities, represented by the University of California, Irvine, have established a series of successful business models of MU with the concept of sustainable development. Achieve balance of payments or basic profits. According to Osterwald's theory of business model canvas, customer relationship is the most important element of business model, which emphasizes the relationship between customer subdivision type and specific customer group. In American research universities, a variety of innovative strategies and methods are used to construct good customer relationships, while the characteristics of customer relationships at UCLA Irvine are mainly reflected in the use of pop culture and the function of discussion areas. Big data analysis and development of courses that truly meet the needs. In order to deepen the customer relationship, UCLA Irvine establishes a value creation consortium with the customer group, which aims to create economic value while meeting the actual needs of the customer group, but at the same time faces some difficult problems.
【作者单位】：南通大学;加州大学欧文分校;
【基金】：全国教育科学“十二五”规划2014年度教育部重点项目“教育均衡发展视野下基于MOOC平台的优质教育资源共建共享机制研究”(编号:DHA140275) 南通大学创新人才基金资助
【分类号】：G434;G642

【相似文献】