连锁零售业供应链竞争力评价研究

发布时间：2018-07-10 14:34

本文选题：连锁零售企业 + 供应链竞争力　；参考：《西安科技大学》2013年硕士论文

【摘要】：以美国沃尔玛、德国麦德龙、法国家乐福与荷兰万克隆为首的大型零售集团在市场占据着越来越重要的地位，它们通过创新优化供应链，改变了消费者购买和消费模式，创造了巨大的经济效益。上世纪八、九十年代我国的零售企业取得了长足的发展，但随着入世后各种对外贸易限制性条款的取消，受到了国外知名连锁零售企业的巨大冲击。零售企业间的竞争已转化为供应链之间的竞争。我国连锁零售业供应链中的采购、仓储、运输诸环节存在种种问题，严重影响了我国连锁零售业市场的竞争力。客观评价连锁零售业供应链竞争力，识别存在问题，，对我国连锁零售企业竞争力提升具有重要现实意义。本研究在对供应链管理的概念及特点进行充分阐述的基础上，对连锁零售业供应链竞争力的概念进行了界定；以供应链理论为基础，综合已有的研究成果，分析了连锁零售业竞争力的构成要素；应用层次分析法（AHP）和模糊综合评价法围绕连锁零售企业和供应链采购管理、配送管理、库存管理和客户关系管理四大核心业务流程，构建了连锁零售企业供应链竞争力的模糊综合评价模型；最后以K企业为例对其供应链竞争力进行了综合评价，验证了模型的合理可行性，并提出了提升该企业供应链竞争力的对策建议。本研究对连锁零售企业供应链竞争力的提升有一定的参考价值。
[Abstract]:Large retail groups, led by Walmart in the United States, Metro in Germany, Carrefour in France and Wan Kline in the Netherlands, are taking an increasingly important place in the market. They have changed consumer buying and consumption patterns by optimizing supply chains through innovation. Great economic benefits have been created. The retail enterprises of our country have made great progress in the eighties and nineties of last century, but with the cancellation of various foreign trade restrictive clauses after China's entry into the WTO, they have been greatly impacted by the famous foreign chain retail enterprises. Competition among retail enterprises has been transformed into competition between supply chains. There are many problems in the chain retail chain, such as purchasing, warehousing and transportation, which seriously affect the competitiveness of the retail chain market in our country. Objective evaluation of chain retail supply chain competitiveness and identification of existing problems are of great practical significance to the promotion of chain retail enterprises' competitiveness. On the basis of fully expounding the concept and characteristics of supply chain management, this study defines the concept of supply chain competitiveness of chain retailing, and synthesizes the existing research results based on supply chain theory. This paper analyzes the components of the competitiveness of chain retailing, and applies AHP and fuzzy comprehensive evaluation method to analyze the four core business processes of chain retail enterprises and supply chain procurement management, distribution management, inventory management and customer relationship management. The fuzzy comprehensive evaluation model of supply chain competitiveness of chain retailing enterprises is constructed, and finally, taking K enterprise as an example, the comprehensive evaluation of its supply chain competitiveness is carried out, and the reasonable feasibility of the model is verified. And put forward the countermeasures and suggestions to improve the supply chain competitiveness of the enterprise. This research has certain reference value to the chain retail enterprise supply chain competition enhancement.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F713.32

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