如何实现客户关系管理的终极目标
发布时间：2018-07-26 17:44
【摘要】：要贯彻"以客户为中心"的理念,赢得客户,就必然要建立客户关系管理系统。那么,客户关系管理最终要达到什么样的终极目标呢?这个问题的研究具有很强的现实意义,因为一切客户关系管理将以此为导向,它是决定企业生存与发展的关键。本文从定性和定量二个角度论证了客户忠诚度是客户关系管理的终极目标这一结论,并寻找提高客户忠诚度的有效方法。
[Abstract]:To carry out the concept of "customer-centered" and win customers, it is necessary to establish customer relationship management system. So, what kind of ultimate goal should customer relationship management finally achieve? The study of this problem has a strong practical significance, because all customer relationship management will be guided by it, it is the key to the survival and development of enterprises. This paper demonstrates the conclusion that customer loyalty is the ultimate goal of customer relationship management from two aspects of qualitative and quantitative analysis, and looks for an effective method to improve customer loyalty.
【作者单位】： 广东工贸职业技术学院;
【分类号】：F274
本文编号：2146786
[Abstract]:To carry out the concept of "customer-centered" and win customers, it is necessary to establish customer relationship management system. So, what kind of ultimate goal should customer relationship management finally achieve? The study of this problem has a strong practical significance, because all customer relationship management will be guided by it, it is the key to the survival and development of enterprises. This paper demonstrates the conclusion that customer loyalty is the ultimate goal of customer relationship management from two aspects of qualitative and quantitative analysis, and looks for an effective method to improve customer loyalty.
【作者单位】： 广东工贸职业技术学院;
【分类号】：F274
【二级参考文献】
相关期刊论文 前1条
1 李显君;客户关系管理[J];企业管理;2001年03期
，本文编号：2146786
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