基于数据仓库的银行客户分析系统设计与实现

发布时间：2018-08-03 09:06

【摘要】：伴随着银行客户的不断增涨,客户的需求向个性化、多元化的趋势发展,为了满足客户的要求,首先要将客户进行分类,根据需求各异的群体,有针对性的设计方案、提供完善的服务。本文论述了基于数据仓库的客户关系管理在银行客户中的应用,利用海量数据仓库、有限数据的挖掘技术,萃取用户需求的实用信息,有效提升了银行对客户管理的质量以及领导的决策,增加了银行的竞争力。本文在对银行客户关系管理进行了充分调研之后,设计了基于B/S的客户管理方案,重点研究了客户管理流程、系统架构,系统核心模块的设计与应用程序的实现。本系统主要工作包括:(1)对农业银行的客户管理办法及相关制度进行了梳理,对中国工商银行、中国银行、招商银行、浦发银行的客户部进行了调研,在总结国内客户管理的现状基础上,完成了客户分析系统的需求分析工作;(2)在需求分析基础上,进一步完成了系统的架构、数据流程、详细设计、系统测试等工作。系统运行结果表明,银行客户分析系统能够有效管理客户、分析客户,并实现系统管理网络化,完全能满足银行客户部的实际需求,有效的提高效率。
[Abstract]:With the continuous increase of bank customers, customer demand to personalized, diversified development, in order to meet the requirements of customers, first of all, customers will be classified, according to the needs of different groups, targeted design, Provide perfect service. This paper discusses the application of customer relationship management (CRM) based on data warehouse in bank customers. It extracts the practical information of users' requirements by using the massive data warehouse and the mining technology of limited data. Effectively improve the quality of bank customer management and leadership decisions, and increase the competitiveness of banks. After the full investigation of bank customer relationship management, this paper designs a customer management scheme based on B / S, focusing on customer management process, system architecture, the design of system core modules and the implementation of the application program. The main work of this system includes: (1) combing the customer management method and related system of Agricultural Bank, and investigating the customer department of Industrial and Commercial Bank of China, Bank of China, China Merchants Bank, and Shanghai Development Bank. On the basis of summarizing the current situation of domestic customer management, the requirement analysis of customer analysis system is completed. (2) on the basis of requirement analysis, the system structure, data flow, detailed design, system testing and so on are further completed. The results show that the bank customer analysis system can effectively manage and analyze customers, and realize the system management network, which can completely meet the actual needs of the bank customer department, and effectively improve the efficiency.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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