O2O模式下生产企业与传统渠道客户关系模型的构建
发布时间：2018-09-17 17:25
【摘要】：正一、O2O模式对传统营销渠道的冲击随着互联网的快速发展,继B2B,B2C,C2C商业模式之后,O2O商业运错模式受到众多企业的热捧,随之而来的是越来越多学者对O2O这种营销模式的深入研究。O2O(Online To Offline)是一种将线上交易与线下服务及物流相结合的一种商业运作模式。O2O通过Internet、微信等社交媒体将线下商店的企业及商品信息、促销信息、相关服务信
[Abstract]:With the rapid development of the Internet, after the B2BU B2CU C2C business model, the O2O business model has been popular with many enterprises. This is followed by a growing number of scholars on the O2O marketing model in-depth study. O2O (Online To Offline) is a combination of online transactions and offline services and logistics, a business model. O2O offline via Internet, WeChat and other social media Store business and merchandise information, Promotional information, related service letters
【作者单位】： 湖南科技学院经济与管理系;
【分类号】：F724.6;F274
[Abstract]:With the rapid development of the Internet, after the B2BU B2CU C2C business model, the O2O business model has been popular with many enterprises. This is followed by a growing number of scholars on the O2O marketing model in-depth study. O2O (Online To Offline) is a combination of online transactions and offline services and logistics, a business model. O2O offline via Internet, WeChat and other social media Store business and merchandise information, Promotional information, related service letters
【作者单位】： 湖南科技学院经济与管理系;
【分类号】：F724.6;F274
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