基于游客感知的景区供给质量提升分析——以辽宁青山沟风景名胜区为例

发布时间：2017-12-31 10:27

本文关键词：基于游客感知的景区供给质量提升分析——以辽宁青山沟风景名胜区为例　出处：《辽东学院学报(社会科学版)》2016年06期 　论文类型：期刊论文

【摘要】：本文以辽宁青山沟风景名胜区为例,以游客网评辽宁青山沟风景名胜区文本为研究资料,以业界学者旅游感知研究成果为理论基础,对搜集到的游客网评辽宁青山沟风景名胜区文本资料进行感知要素提取,根据景区决定性感知要素和非决定性感知要素的划分与分析,结合网评游客感知要素关注度和评价值组合结果,确定游客对景区的感知效果,进而确定景区的优势与不足,并在此基础上通过双因素理论、内外因辩证关系原理,提出提升景区供给质量的建议。
[Abstract]:This paper takes Liaoning Green Valley Scenic Area as an example, to tourists from Liaoning Qingshan Gou text scenic area as research materials, with the industry scholars tourism perception research as the theoretical basis, to collect tourists from Liaoning Qingshan Gou scenic area textsby sensing elements extraction, according to the classification and analysis of elements and decision knowledge non decision perception factors combined with the assessment of tourists' perception factors of sexy, attention and value combination evaluation results, determine the perceived effect of visitors to the scenic, scenic spots and to determine the advantages and disadvantages, and on the basis of two factor theory, and because of the principle of dialectical relationship, put forward to improve the supply quality of scenic spot is proposed.

【作者单位】：辽东学院旅游管理学院;
【基金】：国家社会科学基金项目(15BGL118)
【分类号】：F592.7
【正文快照】： 改革开放之后,我国旅游业经历了起飞、赶超和跨越的发展历程,催生了大量新建旅游景区,同时,也加剧了旅游景区间的相互竞争[1]。如何提升旅游景区对游客的吸引力,进而提高旅游景区在同类型景区中的竞争力,成为各景区管理者必须思考的课题之一。目前,我国“旅游业正处于以需求为

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