旅游企业创新类型及其产生机理研究

发布时间：2018-01-01 13:38

本文关键词：旅游企业创新类型及其产生机理研究　出处：《上海师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国旅游业的蓬勃发展,旅游行业的市场集中度正在不断下降,我国旅游企业间的竞争也日趋激烈,利润空间也被逐渐压缩。在这样的背景下,我国旅游企业试图寻求如何从高度竞争的市场环境中脱身,与此同时,又能实现企业运营的宗旨,即希望通过生产和提供具有高附加值的产品和服务,来实现利润最大化。为了实现上述目标,一个可行的解决方案就是创新。因为创新被视为企业的一种竞争优势,它能够为旅游企业赚取更多的利润、改善产品或服务的质量、提高生产效率、增加市场份额或提高市场占有率、提升顾客满意度,甚至优化企业的自身形象。尽管创新益处颇多且近年来也逐渐成为各国旅游学者关注的焦点,但是旅游创新仍属于一个新兴的研究领域,其理论方面的研究比较零散,没有形成系统的理论体系。在我国,目前的大多数研究借鉴于服务创新相关研究,只是从旅游创新的一些相关概念入手展开讨论。很少有学者从企业层面研究旅游创新的类型以及旅游创新的产生机理等问题,因而针对实践中如何促进旅游企业实施创新等问题,尚无法从现有文献中找到满意的解答。基于此,笔者在阅读相关文献及实地调研的基础上,提出了本文的四个研究目的：(1)提炼主要的旅游企业创新类型、创新驱动力以及影响创新的因素,并加以验证；(2)厘清旅游企业的创新驱动力与创新影响因素之间的关系；(3)检验各种创新驱动力的驱动作用是否存在差异；(4)检验不同的影响因素对各类创新的影响程度是否存在差异。本文按照“研究综述”——“关键概念提炼”——“提出概念模型及研究假设”——“实证分析”——“研究结论与展望”的逻辑结构展开论述,综合运用内容分析法、Logistic回归及非参数检验等研究方法,主要结论包括：第一,提出了四类创新,11种创新驱动力以及15种创新影响因素；第二,厘清了旅游企业的创新驱动力与创新影响因素间存在类似数学上交集的关系；第三,检验了获证实的6种创新驱动力的驱动作用不存在显著差异；第四,检验了获证实的8种创新影响因素对各类创新的影响程度存在显著差异。本研究的创新之处主要体现在以下四个方面：(1)首次系统地提炼了旅游创新的核心概念；(2)明确地辨析了旅游创新产生机理中驱动力与影响因素之间的内在联系；(3)构建了能够表示旅游创新类型、驱动力与影响因素之间关系的概念模型；(4)检验了各类创新的产生机理的差异性。
[Abstract]:With the development of tourism industry in China , the market concentration of tourism industry is declining , and the competition between tourism enterprises in our country is becoming more and more intense , and the profit space is gradually compressed . In this background , it is hoped that the profit maximization will be realized through the production and delivery of products and services with high added value . In order to achieve the above goal , one feasible solution is innovation . In order to achieve the above goal , it is possible to make more profit for the tourism enterprises , improve the quality of products or services , improve the production efficiency , increase market share or increase market share , improve customer satisfaction , and even optimize the image of the enterprise . Although the innovative benefit is quite a lot , and in recent years , it has become the focus of tourism scholars in various countries . However , tourism innovation is still a new research field , and its theoretical research is sporadic and has no theoretical system of system . In our country , most of the research is based on some related concepts of tourism innovation . Few scholars have studied the types of tourism innovation from the enterprise level and the production mechanism of tourism innovation , so it is not possible to find satisfactory solutions from the existing literature for the practical application of how to promote the innovation of tourism enterprises . On the basis of reading relevant literature and field investigation , the author puts forward four research purposes : ( 1 ) refining the main tourism enterprise innovation types , driving the driving force and influencing the innovation factors , and verifying them ; ( 2 ) clarifying the relationship between the innovation driving force and the innovation influence factors of the tourism enterprises ; and ( 3 ) checking whether the driving effect of the various innovative driving forces is different ; and ( 4 ) checking whether the influence degree of the different influencing factors on the various innovations is different . In this paper , the logical structure of the concept model and the research hypothesis " _ empirical analysis " _ " empirical analysis " _ " empirical analysis " _ " empirical analysis " _ " empirical analysis " _ " research conclusion and prospect " are discussed in this paper . The main conclusions are as follows : Firstly , four kinds of innovations , 11 kinds of innovative driving forces and 15 kinds of innovative influence factors are put forward . The innovation of this study is mainly embodied in the following four aspects : ( 1 ) the first systematic extraction of the core concept of tourism innovation ; ( 2 ) explicit differentiation of the relationship between the driving force and the influencing factors in the mechanism of tourism innovation ; and ( 3 ) the conceptual model which can express the relationship between the type of tourism innovation , the driving force and the influencing factors ; and ( 4 ) the difference of the production mechanism of various innovations is examined .

【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6

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