庐山旅游者地方感与旅游者满意度、忠诚度的关系研究

发布时间：2018-01-01 13:43

本文关键词：庐山旅游者地方感与旅游者满意度、忠诚度的关系研究　出处：《江西师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：旅游者满意度和忠诚度一直是旅游研究关注的热点。越来越多的旅游景区管理者意识到旅游者满意度和忠诚度水平是旅游景区在激烈的竞争中能否占据优势的关键因素。地方感理论作为近些年国外游憩地理学、环境心理学的研究重点，也日益受到了国内人文地理学者的关注。地方感理论主要研究“人地关系”及这种关系对于人的态度和行为所产生的影响，，对于地方旅游业的发展具有重要的指导价值。旅游对于一个地方来说，可以看成是客观特征的地方性（地方的自然特质以及文化特征）对旅游者的表达过程，同时强调过程当中的旅游者的主观认知。地方性特质挖掘不够深入以及对于旅游者的主观需求认知的不足，使得许多旅游目的地特色不够鲜明，缺乏唯一性和不可替代性，进而导致较低的旅游者满意度和忠诚度，严重威胁到旅游地的可持续发展。不断深入的旅游开发，给许多世界遗产旅游地带来发展契机的同时也给其可持续发展带来了日益严峻的挑战。旅游开发背景下旅游者地方感特征及其对满意度与忠诚度的影响研究是我国地方感深入研究的新方向，也为世界遗产旅游地的可持续发展提供了新的视角。本文以世界文化景观———江西庐山风景区为例，不仅分析了目前庐山的旅游开发与旅游资源保护现状，以及庐山旅游者地方感、满意度及忠诚度的总体特征与差异特征，同时也构建了地方感与满意度、忠诚度的关系概念模型，利用结构方程模型方法定量研究了地方感对旅游者满意度与忠诚度的影响以及三者之间的关系。文章最后提出了提升庐山旅游者满意度与忠诚度的若干对策。本文的研究结论主要包括：（1）地方感四个测量维度之间均存在显著相关性；（2）情感依恋维度对满意度和忠诚度均有显著的正向影响；（3）自然风景感知维度、社会人文感知维度和旅游功能感知维度主要通过情感依恋维度对满意度和忠诚度产生不同程度的间接影响；（4）满意度对忠诚度产生显著的正向影响；（5）满意度在情感依恋维度与忠诚度之间的所起的中介作用不明显；（6）不同人口特征和出游特征的旅游者在地方感、满意度和忠诚度上均存在不同程度的差异。
[Abstract]:Tourist satisfaction and loyalty have always been the focus of tourism research. More and more tourism managers realize that tourist satisfaction and loyalty level is the key to whether tourist attractions can take advantage in the fierce competition. Key factors. The theory of local feeling as a foreign recreation geography in recent years. The research focus of environmental psychology has also been paid more and more attention by domestic human geography. The theory of local feeling mainly studies the relationship between man and land and its influence on human attitude and behavior. Tourism has important guiding value for the development of local tourism. For a place, tourism can be regarded as the process of expressing tourists with objective characteristics (local natural characteristics and cultural characteristics). At the same time, the emphasis on the process of tourists' subjective cognition, the local characteristics mining is not deep enough and the tourists' subjective needs awareness is not enough, which makes the characteristics of many tourist destinations not clear enough. The lack of uniqueness and irreplaceable leads to low tourist satisfaction and loyalty, which seriously threatens the sustainable development of tourist destinations. Deepening tourism development. At the same time, it brings more and more serious challenges to the sustainable development of many World Heritage sites. The study on the characteristics of tourists' Local feeling and their influence on satisfaction and loyalty in the context of Tourism Development. The new direction of in-depth research on national and local feeling. This paper takes the world cultural landscape-Jiangxi Lushan scenic spot as an example, not only analyzes the current situation of tourism development and tourism resources protection in Lushan Mountain, Jiangxi Province, but also provides a new perspective for the sustainable development of world heritage tourism sites. And Lushan tourists' local feeling, satisfaction and loyalty of the overall characteristics and differences, but also build the relationship between local feeling and satisfaction, loyalty conceptual model. The influence of local feeling on tourists' satisfaction and loyalty and the relationship between them are studied quantitatively by using structural equation model method. Finally, some countermeasures to enhance the satisfaction and loyalty of tourists in Lushan Mountain are put forward. The main conclusions of this paper are as follows:. (. 1) there was significant correlation among the four measuring dimensions of local feeling; 2) the dimension of affective attachment had significant positive effects on satisfaction and loyalty; 3) Natural landscape perception dimension, social humanistic perception dimension and tourism function perception dimension have different degrees of indirect influence on satisfaction and loyalty mainly through emotional attachment dimension. (4) satisfaction had a significant positive effect on loyalty; (5) the intermediary function of satisfaction between attachment dimension and loyalty is not obvious. (6) tourists with different demographic and travel characteristics have different degrees of local feeling, satisfaction and loyalty.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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