跨文化背景下中美两国女性旅游动机研究

发布时间：2018-01-03 19:06

本文关键词：跨文化背景下中美两国女性旅游动机研究　出处：《西安外国语大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济的快速发展、交通的便捷化程度越来越高,人们的旅游休闲意识在逐渐加强,旅游业得到了快速的发展,女性表现出强烈的旅游意愿。许多国内外学者开始研究游客的旅游动机差异,但是从跨文化角度对比中美两国女性旅游动机差异的研究却非常少,因此有必要对两国女性旅游动机进行进一步对比研究。本文旨在讨论中美两国女性在旅游动机上文化差异的具体表现,并用面子交际理论和霍夫斯塔德的三个文化维度(个体主义与集体主义,高权力距离与低权利距离,高不确定性规避与低不确定性规避)对中美两国女性的旅游动机在文化差异的具体表现进行详细的分析,在此基础上提出了四个有关中美女性游客在旅游动机上的差异的假设:美国女性游客表现出个体主义,低权力距离以及低不确定规避的旅游动机,中国女性表现出集体主义,高权利距离以及高不确定性规避的旅游动机,同时,中国女性游客比美国女性游客更关注面子。本文采用调查问卷对中美受访者进行实证研究以验证以上假设是否成立,并运用SPSS软件对研究结果进行分析。研究结果证实了本文提出的四个假设,即中美两国女性游客在旅游动机方面存在许多差异,同时也有部分相似之处。最后,本文根据中美两国女性游客在旅游动机上的文化差异提出相关建议,以期促进中国旅游业的进一步发展。
[Abstract]:With the rapid development of economy, the degree of convenience of traffic is becoming higher and higher, people's awareness of tourism leisure is gradually strengthened, tourism has been rapid development. Many scholars at home and abroad began to study the difference of tourist motivation, but from the cross-cultural point of view, there is very little research on the difference of tourism motivation between Chinese and American women. Therefore, it is necessary to make a further comparative study on the female tourism motivation of the two countries. The purpose of this paper is to discuss the cultural differences between Chinese and American women in tourism motivation. Using face communication theory and Hofstad's three cultural dimensions (individualism and collectivism, high power distance and low power distance). High uncertainty avoidance and low uncertainty avoidance) to the Chinese and American women's tourism motivation in the cultural differences of the specific performance of a detailed analysis. On this basis, four hypotheses about the differences of tourist motivation between Chinese and American female tourists are put forward: American female tourists exhibit individualism, low power distance and low travel motivation to avoid uncertainty. Chinese women exhibit collectivism, high power distance and high uncertainty to avoid tourism motivation, at the same time. Chinese female tourists pay more attention to face than American female tourists. This paper makes an empirical study on the Chinese and American respondents to verify whether the above hypothesis is true or not. SPSS software was used to analyze the results of the study, which confirmed the four hypotheses proposed in this paper, that is, there are many differences in tourism motivation between Chinese and American female tourists. At the same time, there are some similarities. Finally, according to the cultural differences between Chinese and American female tourists in tourism motivation, this paper puts forward some suggestions in order to promote the further development of Chinese tourism.
【学位授予单位】：西安外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55;F591

【参考文献】