基于RMP分析的海螺沟国家冰川森林公园生态旅游产品开发策略研究

发布时间：2018-01-04 12:03

本文关键词：基于RMP分析的海螺沟国家冰川森林公园生态旅游产品开发策略研究　出处：《四川农业大学》2014年硕士论文　论文类型：学位论文

【摘要】：本研究以海螺沟国家冰川森林公园为例,在全面深入调查的基础上充分了解海螺沟国家冰川森林公园旅游资源、市场及开发现状等。按照《旅游资源分类、调查与评价》(GB/T 18972-2003)分类体系及改进后的菲什拜因-罗森伯格模型对海螺沟国家冰川森林公园旅游资源单体进行分类、评价；利用SPSS19.0及EXCEL软件对海螺沟国家冰川森林公园游客调查问卷进行数据统计,对客源市场空间结构、游客人口统计学特征、游客行为特征及游客满意度等进行系统分析；采用模糊分析法对现状旅游产品进行模糊综合评估。以此提出海螺沟国家冰川森林公园生态旅游产品开发策略,为优化森林公园旅游资源、市场、产品结构并促进森林公园合理开发、持续健康发展提供参考与借鉴。主要研究结果如下：(1)海螺沟国家冰川森林公园旅游资源类型丰富、种类齐全,主要分为8大主类,22亚类,45个基本类型。八大主类旅游资源分别为地文景观、水域风光、生物景观、天象与气候景观、遗址遗迹、建筑与设施、旅游商品、人文活动。(2)森林公园旅游资源得分为85.60分,为四级(即优良级)旅游资源,在国内占有重要地位,国外也占有一席之地。森林公园八大主类旅游资源评分中,地文景观、水域风光、天象与气候景观和生物景观得分分别占总得分的21.43%、20.07%、18.36%、16.29%；此外森林公园内遗址遗迹较少,只有海螺灵寺、兰花寨遗址等,其得分仅占总得分的7.3%；森林公园内人文活动、旅游商品、建筑与设施发展较为欠缺,三项资源得分仅占总得分的16.55%。(3)海螺沟国家森林公园客源市场主要以近程市场(如川渝两地)、学历较高且收入较为稳定的游客为主,且出游目的大多以休闲度假为主,出游方式以朋友聚会、单位组织及家庭出游居多。(4)海螺沟国家冰川森林公园生态旅游产品评估得分为69.83分,其旅游产品仅介于一般和较好之间。森林公园生态旅游产品一级评价指标餐饮u1、住宿u2、交通u3、游览u4、购物u5、娱乐u6得分分别为76.99、72.00、59.91、76.46、74.48、63.95。其中餐饮u1、住宿u2、游览u4和购物u5四大旅游产品介于一般和较好之间；交通u,和娱乐u6两大旅游产品介于一般和差之间。(5)海螺沟国家冰川森林公园旅游产品类型主要有生态观光产品、康巴文化体验产品、休闲体验产品、康体保健产品、科普教育产品等。并应坚持科学合理开发,促进可持续发展；充分挖掘自身特色,创新开发旅游产品；优化资源、市场、产品结构；建立健全旅游配套服务设施；加大推介力度,积极拓展客源市场；加强专业人才培养,提高管理服务水平；行业相关部门加强协调合作；创新投融资机制,拓宽筹资渠道的开发策略。
[Abstract]:The research on Hailuogou Glacier National Forest Park as an example, based on the comprehensive investigation on fully understand Hailuogou Glacier National Forest Park tourism resources, market and development condition. According to the classification of tourism resources investigation and evaluation of <, > (GB/T 18972-2003) evaluation classification system and the improved Fishbein Rosenberg model classification in Hailuogou glacier National Forest Park tourism resources of Hailuogou national Forest Park; glacier tourist questionnaire statistical data using SPSS19.0 and EXCEL software, the spatial structure of tourist market, tourist demographic characteristics, systematic analysis of tourist behavior and tourist satisfaction; fuzzy analysis of fuzzy comprehensive evaluation on the status of tourism products of Hailuogou. Glacier National Forest Park ecological tourism product development strategy, to optimize the Forest Park Tourism Resources, market, product structure and promote the rational development of Forest Park, and to provide reference for healthy development. The main results are as follows: (1) Hailuogou Glacier National Forest Park tourism resources rich, full range, mainly divided into 8 main categories, 22 sub categories and 45 basic types. The main tourism resources for eight respectively. The landscape, water scenery, biological landscape, weather and climate landscape, ruins, buildings and facilities, tourism products, cultural activities. (2) the Forest Park tourism resources score of 85.60 points, four (excellent grade) tourism resources, occupies an important position in the domestic and abroad also occupies a space for one person. The main type of tourism Forest Park eight resources score, the landscape, water scenery, weather and climate landscape and biological landscape score respectively of the total score of 21.43%, 20.07%, 18.36%, 16.29%; in addition the Forest Park ruins only less. Conch Ling Temple, orchid village site, the only score total score of 7.3%; human activities, Forest Park tourism products, buildings and facilities development is lack of resources, three of the total score of 16.55%. score only (3) Forest Park national tourist market mainly in the Hailuogou market short range (such as Sichuan and Chongqing), tourists with higher education and a more stable income, and mostly based on leisure travel purpose, travel with friends, family and organization. The majority (4) of Hailuogou Glacier National Forest Park ecological tourism product evaluation score of 69.83 points, the tourism products only between good and average between Forest Park tourism products. The ecological level evaluation index of catering U1, U2, U3 traffic, accommodation, tour U4, U5 shopping, entertainment U6 scores were 76.99,72.00,59.91,76.46,74.48,63.95. U1 U2 catering, accommodation, sightseeing and shopping U4 U5 four. Travel products between the general and the better; traffic u, U6 between the two major tourism products and entertainment between the general and the poor. (5) Hailuogou Glacier National Forest Park tourism products are the main types of ecological tourism products, Kangba culture experience products, leisure products, health care products, science education products. We should adhere to the scientific and reasonable the development, promoting sustainable development; fully tap their own characteristics, innovation and development of tourism products; optimize resources, market, product structure; establish and improve the tourism service facilities; increase promotion efforts, and actively expand customer market; strengthen professional training, improve the management level of service industry; the relevant departments to strengthen cooperation and coordination; innovative financing mechanisms to broaden the development strategy of financing channels.

【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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