淄博市齐文化旅游开发研究

发布时间：2018-01-05 18:35

本文关键词：淄博市齐文化旅游开发研究　出处：《山东理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：当前,文化旅游正以其独具的文化底蕴和独特的文化氛围,成为了21世纪旅游业发展的新潮流和新方向。如今,具有鲜明文化意义的景点越来越受到旅游者的欢迎和追捧,它也成为了带动地区经济发展的支柱性产业。因此,以地方独具特色的文化旅游资源为依托,进行文化旅游开发,并且以此开展丰富多彩的文化旅游活动,已成为当下重要的研究课题。本文紧紧围绕淄博市齐文化旅游开发研究这一主题,主要运用实地调查和文献研读相结合的方法,研究淄博市齐文化旅游资源该如何发掘、整合并合理开发、利用,使其发挥其最大效用,推动当地经济社会的协调发展。本文分了六章展开论述“淄博市齐文化旅游开发研究”这一课题。第一章进入引言,从本课题的来源及意义、国内外研究现状和发展趋势、主要研究内容、研究方法、解决的关键问题及创新点五个方面对全文进行了综合性的概述。第二章则介绍了文化旅游开发的相关理论,明确了文化旅游的概念、特征和理论依据。第三章比较系统的盘点和整理了齐文化的物质资源和非物质资源,同时就可用于旅游开发的齐文化资源进行了简单的概述。第四章分别从淄博市齐文化旅游开发的必要性和可行性；淄博市齐文化旅游开发的具体举措；淄博市齐文化旅游开发存在的问题三个方面探讨了淄博市齐文化旅游开发的现状。第五章和第六章就如何进行齐文化旅游开发展开论述,是该课题的重点研究内容。第五章中提出了淄博市齐文化旅游开发的总体思路,既明确了淄博市齐文化旅游开发的四大必备要素和五大开发原则,以及淄博市齐文化旅游开发的四大发展趋势。第六章则提出了淄博市齐文化旅游开发的具体路径。首先,介绍了文化旅游开发的一般规律,既科学规划、保持文化的完整性、以人为本、打造特色品牌的规律。其次,从三个方面论述了淄博市齐文化旅游开发的一般思路,既以齐国故都作为开发的核心；以齐长城淄博段作为开发的脉络；点、线相结合,形成规模优势。最后,从政府支持、市场运作、公众参与、营销模式、品牌建设、人才培养六个方面,提出了淄博市齐文化旅游开发的具体策略。
[Abstract]:At present, cultural tourism, with its unique cultural heritage and unique cultural atmosphere, has become a new trend and new direction of tourism development in 21th century. Scenic spots with distinct cultural significance are more and more popular and sought after by tourists. It has also become a pillar industry to promote regional economic development. Therefore, relying on the unique local cultural tourism resources. Cultural tourism development, and the development of colorful cultural tourism activities, has become an important research topic. This paper focuses on the theme of Zibo Qi cultural tourism development. This paper mainly uses the method of field investigation and literature study to study how to excavate, integrate and develop the tourism resources of Qi culture in Zibo City, so as to make it play its maximum utility. Promote the coordinated development of local economy and society. This paper is divided into six chapters to discuss the topic of "the development of cultural tourism in Zibo City". The first chapter enters the introduction, from the source and significance of this topic, the domestic and foreign research status and development trends, the main research content. The research methods, key problems and innovative points of the five aspects of the comprehensive overview of the full text. The second chapter introduces the development of cultural tourism theory, clear the concept of cultural tourism. The third chapter makes a systematic inventory and arrangement of the material and non-material resources of Qi culture. At the same time, it gives a brief overview of the Qi cultural resources that can be used for tourism development. Chapter 4th respectively from Zibo City Qi cultural tourism development necessity and feasibility; Zibo City Qi culture tourism development specific measures; This paper probes into the present situation of the development of cultural tourism in Zibo city from three aspects: the problems existing in the development of cultural tourism in Zibo city. Chapter 5th and chapter 6th discuss how to develop cultural tourism of Qi, which is the key research content of this topic. Chapter 5th puts forward the overall idea of the development of cultural tourism in Zibo. It not only defines the four essential elements and the five development principles of the development of the Qi culture tourism in Zibo city. As well as the four development trends of the cultural tourism development in Zibo. Chapter 6th puts forward the specific path of the development of cultural tourism in Zibo. Firstly, it introduces the general law of the development of cultural tourism, that is, scientific planning. Maintain the integrity of culture, people-oriented, the law of creating a unique brand. Secondly, from three aspects of Zibo City, the general ideas of cultural tourism development, both Qi as the core of the development; Qi the Great Wall Zibo section as the development context; Finally, from the government support, market operation, public participation, marketing model, brand building, talent training six aspects. Put forward the Zibo city Qi culture tourism development specific strategy.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;G127

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