河南省入境旅游竞争力评价研究

发布时间：2018-01-05 17:29

本文关键词：河南省入境旅游竞争力评价研究　出处：《河南大学》2014年硕士论文　论文类型：学位论文

【摘要】：在前人研究的基础上，本研究构建了区域入境旅游竞争力的因果二维分析模型，并建立了评价指标体系。选取了2012年全国31个省份、自治区和直辖市（不含港澳台地区）的指标数据，利用SPSS22.0统计软件，采用因子分析法，对这31个地区的入境市场竞争力、入境核心竞争力和入境环境竞争力进行了排序。并主要对河南省的入境旅游竞争力排序进行了说明分析。本文主要研究了两个方面的问题。首先，，根据入境旅游的特点，构建了区域入境旅游竞争力二维分析模型。其次应用区域入境旅游竞争力二维分析模型对河南省入境旅游竞争力进行了探索性分析。区域入境旅游竞争力二维分析模型应用了因果二维的分析方法，借鉴了前人的研究成果，从代表竞争结果的外显竞争力和代表竞争内涵的内在竞争力两个角度进行了论述，具有切实可行性、模型简单、解释力强的特点。从市场竞争力、核心竞争力、环境竞争力三方面构建了38个指标体系，来展现一个地区的入境旅游竞争力。同时，区域入境旅游竞争力二维分析模型创新的借鉴其他学者研究成果，为研究入境旅游竞争力进行了一次理论基础探索。本文首次采用区域入境旅游竞争力二维分析模型对河南省入境旅游竞争力进行了探索性分析。结合实证，我们发现河南省在入境旅游市场上竞争力较弱，入境旅游规模和效率都相对较低。从内在原因分析发现，虽然支撑河南省发展入境旅游的资源类因素、环境保障类因素和产业结构都具有强的竞争力，但在管理能力、经济基础和基础设施方面的不足制约了河南省入境旅游的发展。研究发现，本文的区域入境旅游竞争力因果二维分析模型以及相关指标体系具有一定可行性。通过本文的比较和分析可以看出，河南省入境旅游发展整体较弱。但在核心支撑竞争力因子方面，具有较强的优势。核心支撑竞争力因子主要在旅游资源丰度、旅游资源品位度和旅游企业数量及旅游总收入四个指标上具有较高的载荷，这说明河南省的旅游资源不管是从数量还是品位上来说都具有较强的比较优势。所以，在提升入境旅游竞争力方面，首先要依赖自身具有的旅游资源优势，深挖旅游文化内涵，打造知名的国际旅游产品，增加宣传力度，增强旅游吸引力。其次大力培育旅游人才，加强地区基础设施建设，最后建立区域旅游合作发展联盟，开展区域联动发展策略。
[Abstract]:On the basis of previous studies, this study constructed a two-dimensional causal analysis model of regional inbound tourism competitiveness, and established an evaluation index system. In 2012, 31 provinces were selected. The index data of autonomous regions and municipalities directly under the Central Government (excluding Hong Kong, Macao, and Taiwan), using SPSS22.0 statistical software, using factor analysis, to the entry market competitiveness of these 31 regions. The core competitiveness of entry and the competitiveness of inbound environment are sorted, and the ranking of inbound tourism competitiveness in Henan Province is explained and analyzed. This paper mainly studies two aspects of the problem. First, according to the characteristics of inbound tourism. This paper constructs a two-dimensional analysis model of regional inbound tourism competitiveness, and then makes an exploratory analysis of Henan's inbound tourism competitiveness by using the two-dimensional analysis model of regional inbound tourism competitiveness. The two-dimensional analysis model of regional inbound tourism competitiveness applies the method of cause and effect, and draws lessons from the previous research results. From the two angles of representing the explicit competitiveness of the competitive results and the inherent competitiveness of the connotation of the representative competition, this paper discusses the characteristics of practicability, simple model, strong explanatory power, and from the market competitiveness, the core competitiveness. Three aspects of environmental competitiveness to build 38 indicators to show the competitiveness of a region's inbound tourism. At the same time, regional tourism competitiveness of two-dimensional analysis model innovation of other scholars to learn from the results. In order to study the competitiveness of inbound tourism a theoretical exploration. This paper first uses the two-dimensional model of regional inbound tourism competitiveness to explore the competitiveness of inbound tourism in Henan Province. Combined with empirical evidence, we find that Henan Province in the inbound tourism market competitiveness is relatively weak. The scale and efficiency of inbound tourism are relatively low. From the analysis of internal reasons, it is found that although the resource factors supporting the development of inbound tourism in Henan Province, environmental protection factors and industrial structure have strong competitiveness. However, the shortage of management ability, economic base and infrastructure restricts the development of inbound tourism in Henan Province. It is found that the two-dimensional causal analysis model and the related index system of the regional inbound tourism competitiveness are feasible, which can be seen from the comparison and analysis of this paper. Henan inbound tourism development as a whole is weak, but in the core support competitiveness factor, has a strong advantage, the core support competitiveness factor is mainly in the abundance of tourism resources. The grade of tourism resources, the number of tourism enterprises and the total tourism income have a higher load. This shows that Henan Province has a strong comparative advantage in terms of quantity and grade of tourism resources. Therefore, in order to enhance the competitiveness of inbound tourism, we must first rely on their own advantages of tourism resources. Dig deeply the connotation of tourism culture, create well-known international tourism products, increase publicity, enhance tourism attraction. Secondly, vigorously cultivate tourism talents, strengthen regional infrastructure construction. Finally, the establishment of regional tourism cooperation and development alliance, the development of regional linkage strategy.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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