河南省体育产业与旅游产业整合及协同策略研究

发布时间：2018-01-12 14:07

本文关键词：河南省体育产业与旅游产业整合及协同策略研究　出处：《河南师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：河南省拥有丰富的自然及人文旅游资源,旅游产业发展相对火爆,体育产业以其独特的魅力也在近几年呈现出迅猛抬头趋势,并且拥有着较强的发展潜力,但是,随着社会的发展,单一形式的产业发展模式已经不再具备优势。为促进河南省体育产业与旅游产业的发展,本文运用文献资料法、问卷调查法、数理统计法以及案例分析法,在介绍河南省体育产业与旅游产业整合及协同的理论与实践基础上,对河南省体育产业与旅游产业整合及协同的现状进行了调查:河南省相关法律法规的建设以及政策的优惠已经有了很大进展;群众体育消费能力较以前也有了一定程度的提高;旅游带动体育快速发展已初见成效;体育产业与旅游产业整合及协同典型案例发展逐渐步入正轨。发现存在问题主要有以下五个方面:第一,相关政策虽已制定,但政府的规划与实施仍旧滞后;第二,居民体育消费现状整体不佳,除了与区域经济发展水平有关外,还受到居民体育消费意识薄弱的影响;第三,旅游带动效应不强,主要体现在旅游产业体育活动项目引进受一定的限制;第四,体育产业与旅游产业整合及协同产品品牌效应弱,形成规模小,内容单一;第五,整合及协同市场潜力虽大,但是盲目性和功利性现象频现,需加以重视。本文针对以上问题提出了对策:为了促进河南省体育产业与旅游产业的整合及协同,本研究从政府、社会、市场三个方面分别对其提出了策略,即在政府方面,积极制定相关政策优惠、创新体制,合理配置整合及协同资源;在市场方面,以市场需求为导向,加强企业合作,提升整合产品文化内涵;在社会方面,鼓励社会各界积极投资,善于发挥传媒的优势。本文得出的结论是:(1)河南省体育产业与旅游产业整合及协同发展处于萌芽阶段,发展潜力很大;(2)相关政策制定比较及时,但规划、实施仍存在一定的滞后性;(3)河南省旅游产业发展状况较好,带动体育产业发展的前景广阔;(4)具有体育产业与旅游产业整合及协同特色的典型实例不少,在国际上的影响力日渐扩大。对此提出的建议有以下四点:(1)相关从业者应紧抓发展机遇,目光灵活、长远,戒骄戒躁,不放弃任何一个发展机会;(2)政府相关部门应积极规划,努力把政策落到实处才是硬道理;(3)主动向旅游产业学习,借助旅游产业发展之力强化体育产业自身;(4)体育产业内部应鼓励发展创新,积极打造自身品牌,扩大影响,提升自身吸引力。
[Abstract]:Henan Province has rich natural and human tourism resources, tourism industry development is relatively popular, sports industry with its unique charm in recent years also shows a rapid rise trend, and has a strong development potential. However, with the development of society, the single form of industrial development model no longer has advantages. In order to promote the development of sports industry and tourism industry in Henan Province, this paper uses the method of literature and questionnaire. Mathematical statistics and case analysis, in Henan Province sports industry and tourism industry integration and coordination on the basis of theory and practice. The present situation of the integration and coordination of sports industry and tourism industry in Henan Province is investigated: the construction of relevant laws and regulations and preferential policies in Henan Province have made great progress; The consumption ability of mass sports has also been improved to a certain extent; The rapid development of sports driven by tourism has achieved initial results; The integration of sports industry and tourism industry and the development of typical cases are gradually on the right track. The main problems are as follows: first, although the relevant policies have been formulated, the planning and implementation of the government is still lagging behind; Second, the overall situation of residents sports consumption is not good, in addition to the level of regional economic development, but also by the weak awareness of sports consumption of residents; Third, the tourism drive effect is not strong, mainly reflected in the tourism industry sports introduction subject to certain restrictions; In 4th, the integration of sports industry and tourism industry and coordination of product brand effect is weak, the formation scale is small, the content is single; In 5th, the market potential of integration and collaboration is great, but blind and utilitarian phenomena frequently appear. In order to promote the integration and coordination of sports industry and tourism industry in Henan Province, this study put forward strategies from three aspects of government, society and market. That is to say, in the government, we should actively formulate relevant policies and preferences, innovate the system, rationally allocate the integration and coordinate resources; In the market, we should take the market demand as the guidance, strengthen the enterprise cooperation, promote the integration product culture connotation; In the social aspect, encourage all walks of life to actively invest, be good at giving play to the advantage of the media. The conclusion of this paper is: 1) the integration and coordinated development of sports industry and tourism industry in Henan Province is in its infancy. Great potential for development; (2) relevant policies are made in a timely manner, but there is still a lag in planning and implementation; 3) the tourism industry of Henan Province is developing well, and the prospect of promoting the development of sports industry is broad. There are many typical examples of sports industry and tourism industry integration and coordination. The international influence is expanding day by day. The following suggestions are put forward: 1) the relevant practitioners should pay close attention to the opportunities for development, be flexible in the long run, guard against arrogance and impatience, and do not give up any opportunities for development; 2) the relevant government departments should actively plan and strive to put the policy into practice. 3) learn from the tourism industry actively and strengthen the sports industry itself with the help of the development of the tourism industry; 4) the sports industry should encourage the development of innovation, actively build its own brand, expand its influence and enhance its attractiveness.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.7;F592.7

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