基于信息利用的解说受众类型及解说需求研究——以北京植物园为例

发布时间：2018-01-12 14:10

本文关键词：基于信息利用的解说受众类型及解说需求研究——以北京植物园为例　出处：《北京林业大学学报(社会科学版)》2016年01期 　论文类型：期刊论文

【摘要】：解说需求研究是构建及优化景区旅游解说系统的基础。从解说受众角度研究解说需求以优化解说系统,能更有效地将环境知识传达给受众,从而激发受众尊重自然、顺应自然、保护自然的意识。采用问卷调查法,探讨了北京植物园解说受众的类型及其解说需求。对于解说受众类型,以Stewart等人提出的4类解说受众,即信息搜寻者、信息受阻者、信息从属者和信息避让者为依据,通过调查得出北京植物园解说受众近1/2为信息搜寻者,约1/3为信息受阻者,信息从属者和信息避让者占比例最少。与此同时,从解说媒介、解说内容和解说活动3方面对北京植物园不同解说受众的解说需求及其需求差异进行了系统的研究。结合不同受众的解说需求与北京植物园解说系统现状,有针对性地提出了解说系统优化建议。
[Abstract]:The study of interpretation needs is the basis of constructing and optimizing the tourism interpretation system of scenic spots. From the perspective of interpretation audience research on interpretation needs to optimize the interpretation system can more effectively convey environmental knowledge to the audience. In order to inspire the audience to respect nature, conform to nature, and protect the awareness of nature. Using the questionnaire method, this paper discusses the types and interpretation needs of the audience of interpretation in Beijing Botanical Garden. Based on the four kinds of interpretation audience proposed by Stewart et al, that is, information searchers, information obstructors, information subordinates and information evaders. Through the investigation, it is concluded that the audience of interpretation in Beijing Botanical Garden is nearly 1/2 information searchers, about 1/3 are information obstructed, the proportion of information subordinates and information evaders is the least. At the same time, from the interpretation media. The interpretation contents and activities of the three aspects of the interpretation of the Beijing Botanical Garden of different audience interpretation needs and their differences in a systematic study, combined with the interpretation needs of different audiences and the current situation of the interpretation system of Beijing Botanical Garden. Put forward the suggestion of system optimization.
【作者单位】：北京林业大学园林学院;
【基金】：中央高校基本科研业务费专项资金(TD2011-33) 国家科技支撑计划课题(2012BAJ24B05)
【分类号】：F592.7
【正文快照】： 解说作为一种交流媒介,是一座沟通游客与环境的桥梁,是有效的景区管理工具之一[1],同时能激发人们对自然的热爱,进一步激发人们产生保护行动。对景区而言,通过解说成功呼吁人们尊重自然、顺应自然、保护自然的必要条件是让旅游者获得愉悦的体验,并对解说内容产生兴趣。因此,有

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