游客凝视下鼓浪屿旅游意象研究

发布时间：2018-01-13 06:19

本文关键词：游客凝视下鼓浪屿旅游意象研究　出处：《福建师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：鼓浪屿作为厦门的一颗明珠,素来享有“万国建筑博览”、“钢琴之岛”、“音乐之乡”的美誉。但随着鼓浪屿旅游业的迅速发展,鼓浪屿面临着旺季人满为患、历史建筑荒废破败、琴岛名不副实等问题,对其研究基本也鲜从游客视角出发,而游客作为旅游产品和服务的直接体验者,直接关系到旅游目的地的生存与发展,他们通过视觉感受到由众多符号组成的外部景观世界的特定意象。因此,从游客角度研究鼓浪屿旅游意象对于旅游目的地的发展有着重要的意义。本文正是在研究“游客凝视”和“旅游意象”理论的基础上,以游客网络评论为研究样本,运用内容分析法对游客评论中所凝视到的鼓浪屿符号进行归纳和概括,从而获得有关游客对鼓浪屿的旅游目的地认知意象,并采用扎根理论进一步挖掘游客对鼓浪屿的正面和负面的情感意象,进而有针对性地为鼓浪屿的旅游的可持续发展提供一些对策,以期为改善和提升旅游目的地意象,为其发展规划、目的地营销等提供一些参考。
[Abstract]:Gulangyu Islet as a pearl of Xiamen, has always enjoyed "architecture Expo", "Piano Island", "music village" in the world. But with the rapid development of tourism in Gulangyu Islet, Gulangyu Islet is facing season overcrowded, historic buildings abandoned dilapidated, Qindao bad problem, the basic research is fresh from the Perspective of tourists, and tourists as the direct experience of tourism products and services, directly related to the survival and development of the tourism destination, they feel the specific image composed of many symbols of the external world through the visual landscape. Therefore, from the perspective of visitors of Gulangyu Islet tourism image for tourism destination development has important meaning.
This paper is based on the "tourist gaze" and "tourism image" theory, as a tourist network review as the research sample, using the Gulangyu Islet sign content analysis on tourists in the comments at concluded and summed up, so as to obtain the tourists to Gulangyu Islet tourism destination cognitive image, and using grounded theory visitors to the Gulangyu Islet to further tap the positive and negative emotion, and then provide some countermeasures for sustainable development of Gulangyu Islet tourism, in order to improve and enhance the tourism destination image, its development plan, provide some reference to marketing.

【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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