新疆乡村旅游质量的游客感知研究

发布时间：2018-01-13 20:16

本文关键词：新疆乡村旅游质量的游客感知研究　出处：《新疆农业大学》2014年硕士论文　论文类型：学位论文

【摘要】：乡村旅游的发展是随着当地的旅游业的不断发展而发展的。新疆的乡村旅游业虽然起步较晚，但是随着新疆旅游业的兴起，特别是国家在人才、技术、管理、资金等方面对新疆的扶持，新疆乡村旅游发展十分迅猛。游客感知是客观全面评价乡村旅游质量的一个重要方法。本论文以新疆和静、喀什、布尔津及乌鲁木齐水西沟为实证，综合采用层次分析法和模糊综合评价法，，开展游客对新疆乡村旅游的质量的感知研究评价。调查问卷的问题涉及环境条件、乡村资源与景观条件、旅游服务条件三方面。通过分析及计算，得出游客对于新疆乡村旅游质量的感知评价属于良的等级。环境条件、乡村资源与景观、服务条件的评价都属于良的等级，新疆乡村旅游发展提升空间还很大。最后从挖掘当地特色文化、完善基础设施、调动当地居民积极性、完善利益补偿机制、深入挖掘内涵五方面来提升新疆乡村旅游，促进新疆乡村旅游健康可持续发展。本论文包括六部分：第一部分为导言。主要介绍了本论文的研究背景、研究目的、研究意义、研究方法及技术路线；第二部分为研究综述及理论基础。先从乡村旅游概念、游客感知概念及内容构建三方面，梳理乡村旅游理论体系，再进一步评述国内外乡村旅游研究现状、游客感知的相关研究及相关理论基础；第三部分是对新疆乡村旅游质量的游客感知评价进行模型构建。首先对新疆乡村旅游概况进行研究和分析，其次对新疆乡村旅游质量的游客感知评价指标体系的构建原则、指标选取、权重确定及评价方法进行分析；第四部分通过问卷分析进行新疆乡村旅游质量的游客感知水平研究。首先对数据来源和人口进行了分析，进而通过运用前面介绍的层次分析法及模糊综合评价方法对新疆乡村旅游质量进行评价，并对评价结果进行分析；第五部分为新疆乡村旅游发展的优化分析。依据模糊综合评价分析出的结论指出目前新疆乡村旅游发展中所存在的问题，并给出相应的优化路径。第六部分为文章的结论；其中，第三、四、五部分为文章的重点。
[Abstract]:The development of rural tourism is developed continuously with the development of the local tourism industry. Xinjiang's rural tourism industry started late, but with the rise of the tourism industry in Xinjiang, especially in talent, technology, management, capital and other aspects of support for Xinjiang, Xinjiang rural tourism development is very rapid. Tourists' perception is a an important method of rural tourism quality objective comprehensive evaluation. This paper takes Xinjiang and Kashi, Buerjin and Urumqi, Shuixigou as an example, using AHP and fuzzy comprehensive evaluation method, carry out the tourists to Xinjiang rural tourism quality perception research evaluation. The questionnaire relates to environmental conditions, rural resources and landscape conditions the conditions of tourism service, three aspects. Through analysis and calculation, the quality of visitors for the perception and evaluation of Xinjiang rural tourism belongs to the moderate level. Environmental conditions, rural resources With the landscape, evaluation of the service conditions are good grades, the development of rural tourism in Xinjiang is still much room for improvement. Finally from mining local characteristics and culture, improve infrastructure, to mobilize the enthusiasm of local residents, improve the interest compensation mechanism, dig the connotation of five aspects to enhance the Xinjiang rural tourism, promote the healthy and sustainable development of rural tourism in Xinjiang.
This paper includes six parts: the first part is the introduction. It mainly introduces the research background, research purpose, research significance, research methods and technical route; the second part is the research review and theoretical basis. First, from the three aspects of the concept of rural tourism, construction of tourists' perception of the concept and content of the theoretical system of rural tourism, further combing review of domestic and foreign research status of rural tourism, tourists' perception of the related researches and related theories; the third part is to evaluate the quality of Xinjiang rural tourism tourists perception model. Firstly, research and Analysis on the situation of Xinjiang rural tourism, construction principle, the quality of Xinjiang rural tourism tourists' perception of the evaluation index system of index selection. Determine the weights and evaluation methods for analysis; the fourth part through the questionnaire analysis of tourists' perception of water quality level of rural tourism in Xinjiang. The first source of data and population were analyzed, and then through the AHP method and the fuzzy comprehensive evaluation method to evaluate the quality of rural tourism in Xinjiang, and the evaluation results are analyzed; the fifth part is the optimization of rural tourism development in Xinjiang is analyzed. On the basis of fuzzy comprehensive evaluation and analysis of the conclusion pointed out that the current rural Xinjiang tourism development in the existing problems, and puts forward the corresponding optimization path. The sixth part is the conclusion; the third, fourth, the five part is the focus of the article.

【学位授予单位】：新疆农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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