来华韩国游客旅游安全与国家形象感知研究

发布时间：2018-01-18 09:25

本文关键词：来华韩国游客旅游安全与国家形象感知研究　出处：《山东大学》2014年硕士论文　论文类型：学位论文

【摘要】：最近频繁发生的由恐怖主义、战争、瘟疫、自然灾害等引起的旅游安全问题已成为一大国际性问题。游客安全问题,容易形成旅游目的地国家的负面形象,并最终导致国际旅游需求减少。同时,目的地国家旅游安全的威胁对入境游客的态度和旅游行为意图等造成诸多影响。中国是与韩国政治制度不同的社会主义国家,是一个包含56个民族的多民族国家,幅员广阔。中国国内难免会发生一些重大的自然与社会问题,同时外部伴有战争、恐怖主义的威胁。此外,旅游相关的安全事故、传染病、自然灾害、犯罪等的不断发生也是威胁中国旅游安全的因素。本文以来华韩国游客为研究对象,调查了其对中国旅游安全的感知,从而有助于揭示中国旅游安全水平和对于中国国家形象的认知。同时本文也针对韩国游客对中国的态度和其旅游行为意图进行了研究,并根据中国旅游安全现状提出管理和改进办法,为建立起良好的中国国家形象提出建议。本文采用文献分析法和实证研究法。参考的文献包括国内外的书籍和期刊论文,旅游企业及相关机构的统计资料和互联网等。通过对其整理形成理论体系,分析提出本文的研究模型和假设。实证分析部分,借鉴以往的研究确定了旅游安全感知、国家形象、旅游态度、旅游行为意图等变量,通过向访问中国的韩国游客派发调查问卷并收集数据,应用统计方法进行分析,具体采用假设检验法,使用SPSS程序进行数据分析。本文首先将影响游客安全感知的威胁因素,如政治动荡、战争、恐怖主义、流行病和自然灾害与之前已得到学术界普遍认可的犯罪和各种意外事故等因素作为变量,用来探究它们对来华韩国游客心目中中国旅游安全感知的影响。其次,本文研究了来华韩国游客旅游安全感知与中国国家形象之间的关系,同时研究了这两个因素对韩国游客对中国的态度和行为意图有何影响。最后,根据游客类型和访问经验,探究来华韩国游客的旅游安全感知对其旅游行为意图的影响方式。
[Abstract]:The recent frequent tourism security problems caused by terrorism, war, plague, natural disasters and so on have become a major international problem. The tourist security problem is easy to form the negative image of the tourist destination country. At the same time, the threat of tourism security in destination countries has a lot of effects on the attitude and intention of inbound tourists. China is a socialist country with a different political system from South Korea. It is a multi-ethnic country with 56 nationalities and a vast territory. It is inevitable that some major natural and social problems will occur in China. At the same time, the external threat of war and terrorism. In addition, tourism related safety accidents, infectious diseases, natural disasters, crime and other factors that threaten the security of tourism in China. In this paper, the South Korean tourists to China as the research object, to investigate their perception of China's tourism security. It is helpful to reveal the level of Chinese tourism security and the cognition of China's national image. At the same time, this paper also studies the Korean tourists' attitude towards China and their intention of tourism behavior. According to the present situation of tourism safety in China, the author puts forward some suggestions on how to manage and improve China's tourism security, in order to establish a good national image of China. This paper adopts the method of literature analysis and empirical research. The reference literature includes books and periodical papers at home and abroad, statistics of tourism enterprises and related institutions and the Internet, and forms a theoretical system through the collation of them. The research model and hypothesis of this paper are analyzed and put forward. The empirical analysis part, referring to the previous studies to determine the tourism security perception, national image, tourism attitude, tourism behavior intention and other variables, through the South Korean visitors to China to distribute questionnaires and collect data. The statistical method is used to analyze the data, the hypothetical test method and the SPSS program are used to analyze the data. The first part of this paper will influence the security perception of tourists, such as political instability, war, terrorism. Epidemic and natural disasters have been generally recognized by the academic community before the factors such as crime and accidents as variables to explore their impact on the Korean tourists in China in the eyes of Chinese tourism safety perception. Secondly. This paper studies the relationship between the security perception of South Korean tourists and the national image of China, and how these two factors affect the attitude and behavior intention of Korean tourists towards China. Finally. According to the types of tourists and the visiting experience, this paper explores the influence of the security perception of Korean tourists on the intention of their tourism behavior.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592

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