基于多目标的旅游产品质量屋建模及应用

发布时间：2018-01-21 02:26

本文关键词： 质量屋旅游产品开发多目标规划　出处：《科研管理》2017年07期 　论文类型：期刊论文

【摘要】：针对当前旅游服务商急需对顾客提供个性化产品以赢得市场先机,从而提升其市场竞争力的问题,本文以提高旅游顾客满意度为目标,从顾客需求出发,基于质量功能展开(QFQ)原理,首先搭建了旅游产品一维质量屋,建立了对应的目标规划模型;接着针对旅游产品"食"、"住"、"行"、"游"、"购"、"娱"六要素,对一维质量屋进行扩展,搭建了以该六要素为维度的旅游产品多维质量屋,并建立了多目标规划模型,以辅助旅游产品开发决策;最后通过绵阳市古镇旅游产品开发实例验证了该模型的可行性。
[Abstract]:In view of the problem that tourism service providers urgently need to provide personalized products to customers in order to win market opportunities and improve their market competitiveness, this paper aims to improve the satisfaction of tourism customers, starting from customer needs. Based on the principle of QFQ, the one-dimensional quality house of tourism products is first built, and the corresponding target programming model is established. Then, aiming at the six elements of tourism products, such as "food", "housing", "travel", "travel", "shopping" and "entertainment", it expands the one-dimensional quality house and builds the multi-dimensional quality house of tourism products based on the six factors. A multi-objective programming model is established to assist the decision making of tourism product development. Finally, the feasibility of the model is verified by the example of Mianyang ancient town tourism product development.
【作者单位】：西南科技大学制造科学与工程学院;
【基金】：国家自然科学基金:需求隐喻映射驱动的产品创新设计多觉表达与用户愉悦引导方法研究(编号:51375510;起止时间:2014年1月-2017年12月)
【分类号】：F592.7
【正文快照】： 1引言随着物质和精神生活的不断丰富,旅游已经成为人们生活中不可缺少的一部分。消费者旅游经验越来越多,对于旅游产品的要求越来越高,旅游市场的竞争也越来越激烈,开发符合顾客需求的旅游产品成为旅游服务提供商提升自我竞争力的一个重要措施。总体而言,旅游产品的开发可以从

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