肥城桃文化旅游商品创意与深度开发研究

发布时间：2018-01-22 15:33

本文关键词： 肥城桃文化旅游商品创意开发　出处：《西北师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：在旅游“食、住、行、游、购、娱”六要素中，购物消费是不可或缺的一部分，旅游商品销售收入的高低是衡量一个国家或地区旅游业发展成熟与否的重要标志。虽然近年来我国旅游业得到了快速发展，然而由于长期以来对旅游购物重视程度不够，旅游商品的发展成为我国旅游业的薄弱环节。目前旅游界已经认识到旅游商品的重要作用，对旅游商品的研究也日益增多，但对旅游商品的创意设计与深度开发研究相对较少。桃乡肥城桃文化旅游商品开发正是在全国旅游业跨越式发展的大背景下，逐渐起步，从无到有，从弱到强。但因创意设计环节缺失或重视不够，进入了发展的“瓶径”期。本文正是出于这方面现实发展需要的考虑，对肥城桃文化旅游商品创意设计进行了系统的研究，提出了相应的开发思路和具体的发展对策。本文首先通过文献梳理，概括了国内外对于旅游商品创意设计的研究现状，总结出了旅游商品创意设计的基本方式、方法。通过对桃文化理论进行系统研究，建立起了较为完整的桃文化理论体系，，为桃文化旅游商品的开发奠定了深厚的文化基础。结合肥城桃文化旅游商品的开发现状，借助SPSS17.0以及EXCEL软件，通过IPA分析法对产品开发影响因素的重要性与满意度感知程度对照，找出了桃文化旅游商品创意设计的方向和用力点。确立了以文化、功能、工艺、材质、审美及市场六个方面为切入点的开发思路与对策，对桃文化旅游商品进行了深度创意、设计。为使这种创意设计对策真正取得实效，并长期坚持发展下去，笔者结合自身工作经验，构建起了包括政府主导、规划编制、加强创新、人才培养、品牌打造、行业管理六个方面的桃文化旅游商品创新开发支撑体系。
[Abstract]:In "eat, live, travel, swim, buy, entertainment six elements, shopping is an indispensable part of tourism, commodity sales income level is an important symbol to measure a national or the local tourism development is mature or not. Although in recent years, China's tourism industry has been rapid development, however for a long time on tourism shopping pay enough attention to the development of tourism commodities has become a weak link in China's tourism industry. The tourism industry has recognized the important role of tourism commodities, the research of tourist commodities is also increasing, but the research of the creative design and the depth of the development of tourist commodities is relatively small. The development of cultural tourism commodities peach peach Feicheng township is the background of great leap forward development in the national tourism, gradually started from scratch, from weak to strong. But because of the creative design process is missing or insufficient attention into the development of the" bottleneck "in this period. It is precisely because of the consideration of the actual development needs of this area that we have systematically studied the creative design of peach culture tourism commodities in Feicheng, and put forward the corresponding development ideas and specific development strategies.
Firstly, through literature review, summarizes the domestic and foreign research status for creative design of tourism products, summed up the basic way, tourism product design method. Through the systematic study of peach culture theory, establish the peach culture and a relatively complete theoretical system, laid a solid cultural foundation for the development of peach culture tourist commodities. Combined with the development status of Feicheng peach culture tourism products, using SPSS17.0 and EXCEL software, influence on product development importance and satisfaction degree of perception factors were analyzed by IPA, the peach culture tourism product design direction and force. In order to establish the culture, function, technology, material, the six aspects of aesthetic and the market development ideas and Countermeasures of the starting point, to peach culture tourist commodities in-depth creative design. In order to make the creative design really effective countermeasures, And for a long time, the author has built up a supporting system of peach culture tourism commodity development and innovation in six aspects, including government leading, planning, strengthening innovation, talent training, brand building and industry management.

【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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