BY公司沙巴旅游线路产品优化研究

发布时间：2018-01-25 04:59

本文关键词： 旅游产品产品开发优化沙巴　出处：《深圳大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着旅游业的迅速发展,出境旅游已经逐步成为热点,在中国入境、出境以及国内游这三大旅游业中,出境游增长最快。中国是全球出境旅游市场增长最快的国家之一,同时也是亚洲最大的客源输出国。沙巴旅游线路作为BY公司一个新的旅游线路产品,在市场进行推广、售卖的时日较短,起步比较晚,面临同类型海岛旅游产品之间的激烈竞争,以及需求日益成熟、理性的旅游者,为早日在市场竞争中取得一席之地,BY公司需要不断优化现有沙巴旅游线路产品。本文对BY公司现有沙巴旅游产品进行分析和评估,将BY公司的沙巴旅游产品与市场上其他竞争对手的沙巴旅游产品进行对比,从而找出BY公司沙巴旅游产品的优势和劣势。再次,通过研究沙巴旅游产品的游客市场和游客行为,找寻并发现游客对旅游产品的需求特点。根据BY公司现有沙巴旅游产品发展的现状与沙巴市场上游客市场的特征,结合旅游产品开发与设计的内在要求,对沙巴旅游线路在产品种类、营销渠道、品牌推广等方面提出优化方案。本文通过分析BY公司沙巴旅游产品的现状,对BY公司沙巴旅游产品的调整与优化做出探讨,并提出了自己的独特看法,以期望有助于优化BY公司现有的沙巴旅游产品,满足游客日趋多样化的旅游产品需求,巩固现有客户,并拓展BY公司沙巴旅游产品的市场,提升沙巴旅游产品在市场的竞争力,提高沙巴旅游产品为公司带来的效益;另一方面也为BY公司后续其他旅游产品的优化提供借鉴意义和相应的启示。
[Abstract]:With the rapid development of tourism, outbound tourism has gradually become a hot spot, in China's inbound, outbound and domestic tourism three major tourism. Outbound travel is growing fastest. China is one of the fastest growing countries in the global outbound tourism market, and is also the largest export country in Asia. Sabah Tour is a new travel route product of by Company. In the market to promote, the sale of a short period of time, starting relatively late, facing the same type of island tourism products between the fierce competition, as well as the growing demand for mature, rational tourists. In order to get a place in the market competition as soon as possible, by Company needs to optimize the existing Sabah tourism line products. This paper analyzes and evaluates the existing Sabah tourism products of by Company. In order to find out the advantages and disadvantages of the Sabah tourism products of by company, this paper compares the Sabah tourism products of by company with that of other competitors in the market. By studying the tourist market and behavior of Sabah tourist products. According to the current situation of the development of Sabah tourism products and the characteristics of the tourist market in Sabah market, combined with the inherent requirements of the development and design of tourism products. This paper puts forward the optimization scheme of Sabah tourist route in the aspects of product category, marketing channel, brand promotion and so on. This paper analyzes the current situation of Sabah tourism products of by Company. This paper probes into the adjustment and optimization of Sabah tourism products of by Company, and puts forward its own unique views in order to help optimize the existing Sabah tourism products of by Company. To meet the tourists' increasingly diversified demand for tourism products, consolidate existing customers, and expand the market of Sabah tourism products of by Company, and enhance the competitiveness of Sabah tourism products in the market. To improve the benefits of Sabah tourism products for the company; On the other hand, it also provides reference and enlightenment for by company to optimize other tourism products.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.6

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