乡村旅游开发中女性村官参与行为影响机理研究——以湖南省女性村官为例

发布时间：2018-01-26 22:27

本文关键词： 乡村旅游行为意向参与影响机理女性村官湖南省　出处：《旅游学刊》2017年01期 　论文类型：期刊论文

【摘要】：随着我国乡村旅游进入新的发展阶段,乡村旅游开发的组织机制问题越发引人关注,女性参与乡村旅游开发已经成为不争的事实,女性村官对乡村旅游开发的决策作用日渐显著。因此,乡村旅游开发中女性村官参与行为影响机理研究对于深入研究乡村旅游开发组织机制问题,促进我国乡村旅游可持续发展意义重大。文章在改进计划行为理论(TPB)模型基础上构建乡村旅游开发女性村官参与行为意向影响框架,以282位湖南女性村官的调查问卷为数据来源,应用结构方程模型(SEM)对女性村官参与乡村旅游开发行为意向的影响机理进行研究。研究发现:(1)女性村官对于借助旅游开发带动农村经济发展的参与行为意向较高;(2)主观规范、行为控制认知以及参政特征3个变量对乡村旅游开发中女性村官参与行为具有显著的影响,影响系数分别为0.406、0.258和0.250,其中,主观规范影响最大;(3)女性村官参与旅游开发的行为态度对行为意向没有直接影响,而是通过参政特征变量间接影响行为意向;行为态度的中介作用变得更为复杂,这与已有计划行为研究不同。
[Abstract]:With the new development stage of rural tourism in China, the organizational mechanism of rural tourism development has attracted more and more attention. It has become an indisputable fact that women participate in the development of rural tourism. Therefore, the study on the influence mechanism of female village officials' participation behavior in rural tourism development is of great importance to the further study of the organization mechanism of rural tourism development. It is of great significance to promote the sustainable development of rural tourism in China. Based on the improved theory of planned behavior (TPB), this paper constructs a framework for the impact of rural tourism development on the intention of female village officials to participate in rural tourism. A questionnaire of 282 female village officials in Hunan Province was used as the data source. The influence mechanism of female village officials' intention to participate in rural tourism development was studied by using structural equation model (SEM). Female village officials have a higher intention to participate in the development of rural economy by means of tourism development; 2) subjective norms, behavioral control cognition and political participation characteristics had significant effects on the participation behavior of female village officials in rural tourism development, with an impact coefficient of 0.406. 0.258 and 0.250, in which subjective norms have the greatest influence; 3) the behavior attitude of female village officials to participate in tourism development has no direct influence on behavior intention, but indirectly affects behavior intention through the characteristic variable of participation in politics; The intermediary role of behavioral attitude becomes more complex, which is different from the existing study of planned behavior.
【作者单位】：湖南师范大学旅游学院旅游管理系;美国亚利桑那州立大学社区资源开发学院;
【基金】：国家自然科学基金青年项目“农村土地整理的治理绩效测度、行为过程机理及政策仿真研究”(41301629) 湖南省教育厅优秀青年科研项目“旅游目的地开发绩效评价、影响因素及改善策略研究”(15B148) 2015国家旅游局旅游业青年专家培养计划项目“旅游目的地绩效评价理论与方法”(TYETP201539) 湖南师范大学哲学与社会科学青年学术骨干培养计划项目“农村土地整理绩效评价理论与实证研究”(13XGG06)共同资助~~
【分类号】：F592.7;F327
【正文快照】： 2.美国亚利桑那州立大学社区资源开发学院,亚利桑那州凤凰城85004)引言乡村旅游不仅是我国旅游业发展的重要组成部分,而且是我国农村社会经济转型发展的最佳途径。在市场与政府的双重力量主导下,我国乡村旅游进入新的发展阶段,2015年,我国乡村旅游实际完成投资2612亿元,同比增

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