新媒体时代赣州旅游传播策略研究

发布时间：2018-01-27 00:46

本文关键词： 赣州旅游旅游传播新媒体 5W模式传播策略　出处：《广西大学》2014年硕士论文　论文类型：学位论文

【摘要】：当今社会处在一个信息爆炸的时代,人们往往会面对海量的信息难以取舍。麦克卢汉的著名理论“媒介即讯息”,阐述了媒介的发展程度会影响信息的传播方式。媒介技术的发展促使人们的生活方式发生转变,也致使旅游信息的传播方式产生剧变。在这个介质为王的时代,新媒体也成为人们获取旅游信息的重要渠道,旅游产业也对新媒体日益依赖。对于赣州旅游来说,如何在新媒体平台有效地开展传播活动,成为当下推广工作的重点。本文主要采用文献法、问卷调查法及访谈法进行研究。从传播学的角度出发,运用传播学的相关理论,分析赣州旅游传播的现状特别是新媒体平台的传播情况。并综合调查问卷及相关访谈,总结赣州旅游传播现阶段存在的问题。最后,提出在新媒体时代背景下赣州旅游传播的改进策略。笔者希望通过此次研究针对赣州旅游传播存在的问题,提出切实的改进意见,从而为赣州的旅游发展尽一份微薄之力。
[Abstract]:Nowadays, the society is in an era of information explosion, people often face a mass of information is difficult to choose and choose. McLuhan's famous theory "media is information". This paper expounds that the development of the media will affect the way of information dissemination. The development of media technology will promote the transformation of people's way of life, and also cause the dramatic changes in the mode of communication of tourism information. New media has also become an important channel for people to obtain tourism information, tourism industry is increasingly dependent on new media. For Ganzhou tourism, how to effectively carry out communication activities in the new media platform. To become the focus of the current promotion work. This article mainly uses the literature method, the questionnaire survey method and the interview method to carry on the research, from the communication science angle, uses the communication science correlation theory. This paper analyzes the current situation of tourism communication in Ganzhou, especially the communication situation of new media platform, and summarizes the existing problems of tourism communication in Ganzhou at the present stage by synthesizing the questionnaire and related interviews. In the context of the new media era Ganzhou tourism communication improvement strategy. I hope through this study to Ganzhou tourism communication problems, put forward practical suggestions for improvement. Thus for Ganzhou's tourism development to contribute a modest contribution.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;G206

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