QDCT公司海上旅游项目开发策略研究

发布时间：2018-01-28 22:36

本文关键词： 海上旅游蓝色经济旅游开发　出处：《山东理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着社会的发展，国家战略不断调整，蓝色经济区建设不断受到国家关注，与此同时，旅游业的机遇被不断拓宽，海上旅游也迎来了其独特的发展机遇。青岛市作为一个地理位置适合旅游业发展和拥有较好海洋资源的地方，想要对其进行旅游转型，势必要加大开发海上旅游的力度，走入旅游转型的道路。但是，就我们所看到的情况而言，青岛市旅游产业发展较为单一，海上旅游更是较之落后，项目混乱，市场不规范等问题备受关注。为此，本文首先在综合分析国内外相关研究成果的基础上，以QDCT公司的实际情况作为研究基础，在企业管理这一大理论的指导下，通过实地调研采集资料，全面的分析该企业海上旅游项目开发现状，并对相关存在的问题进行讨论，最后提出具体开发策略。全文大体分为五个部分：第一部分是阐述本文的研究背景、研究意义及对相关文献进行综述。第二部分是介绍海上旅游的相关概念，论述旅游规划相关理论、SWOT分析法以及波特“五种竞争力量模型”等理论。第三部分是在分析青岛海上旅游发展环境的基础上，运用SWOT分析法对QDCT公司的海上旅游项目的发展环境进行分析。第四部分是主要是运用波特“五种竞争力量模型”对QDCT公司的海上旅游项目进行竞争力剖析，，并指出存在的问题。第五部分是针对上述分析提出相应的QDCT公司海上旅游的具体开发策略。
[Abstract]:With the development of society and the constant adjustment of national strategy, the construction of blue economic zone has been paid more and more attention by the country. At the same time, the opportunity of tourism has been widened. As a geographical location suitable for the development of tourism and have better marine resources, Qingdao wants to carry on the tourism transformation. It is necessary to strengthen the development of marine tourism and enter the road of tourism transformation. However, as far as we can see, the tourism industry in Qingdao is relatively single, and marine tourism is more backward and chaotic. For this reason, based on the comprehensive analysis of relevant research results at home and abroad, this paper takes the actual situation of QDCT as the research basis. Under the guidance of the theory of enterprise management, through field investigation and collection of data, this paper comprehensively analyzes the current situation of the development of marine tourism projects in this enterprise, and discusses the related problems. Finally, the specific development strategy is put forward. The full text is divided into five parts: the first part is to elaborate the research background, research significance and literature review. The second part is to introduce the related concepts of marine tourism, and discuss the tourism planning related theory. The third part is based on the analysis of Qingdao marine tourism development environment. Using SWOT analysis method to analyze the development environment of QDCT company's marine tourism project. 4th part is mainly using Porter's "five kinds of competitive Power Model". This paper analyzes the competitiveness of QDCT's marine tourism projects. And points out the existing problems. Part 5th is to put forward the specific development strategy of QDCT company's marine tourism in view of the above analysis.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6

【参考文献】