南宁市休闲农业发展调查研究

发布时间：2018-01-28 22:56

本文关键词： 休闲农业南宁市现状问题对策　出处：《广西大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文是在了解国内外休闲农业发展现状的基础上,采用文献研究法、问卷调查法、SWOT分析法、实地考察法等研究方法,对南宁市休闲农业的发展现状进行调查研究。通过实地考察、查阅资料以及调查问卷数据研究分析后,认为休闲农业虽然在南宁市发展时间不长,但取得了很大的就成,并形成了一定的规模,但是仍然存在一些问题,本文研究了南宁市休闲农业发展的现状,分析了其存在的问题及原因,并给出相应的发展建议。通过研究与调研得出,南宁休闲农业的发展劣势为：1.旅游点分散,整合不足；2.旅游的配套设施建设不完善；3.缺乏核心竞争力。发展机遇为：1.国家政策的支持；2.新农村建设的契机；3.中国-东盟经济圈带来的契机。存在的问题有：1.缺乏统一规划；2.产业地位不突出；3.旅游基础配套设施不完善；4.从业者缺乏经营管理经验；5.民俗文化内涵不足；6.融资渠道单一；7.缺乏专业人才；8.宣传与营销力度不足。针对以上的劣势与问题,抓住机遇促发展,本文提出了如下建议：1.政府主导,大力扶持；2.加强旅游基础设施建设；3.加强人才培养,改变传统经营管理模式；4.开发特色旅游,深挖民俗文化内涵；5.拓宽融资渠道,为发展注入活力；6.加强营销与宣传,打造旅游品牌。
[Abstract]:On the basis of understanding the present situation of leisure agriculture at home and abroad, this paper adopts the methods of literature research, questionnaire survey and SWOT analysis, field investigation and other research methods. Through field investigation, consulting data and questionnaire data analysis, it is concluded that leisure agriculture in Nanning City has not been developed for a long time, although it has not been developed for a long time, after investigation and analysis of the current situation of leisure agriculture in Nanning City. However, it has achieved a lot and formed a certain scale, but there are still some problems. This paper studies the current situation of the development of leisure agriculture in Nanning, and analyzes its problems and reasons. The corresponding development suggestions are also given. Through research and investigation, it is concluded that the disadvantage of leisure agriculture in Nanning is: 1. The tourist spots are scattered and the integration is insufficient; 2.The construction of supporting facilities for tourism is not perfect; 3. Lack of core competence. The development opportunity is: 1. The support of national policy; 2. The opportunity of new rural construction; 3. The opportunity brought by China-ASEAN economic circle. The existing problems are: 1. Lack of unified planning; 2. The status of industry is not prominent; 3. The basic supporting facilities of tourism are not perfect; (4) lack of experience in operation and management; 5. the connotation of folk culture is insufficient; 6. single financing channel; 7. lack of professional personnel; 8. insufficient publicity and marketing. In view of the above disadvantages and problems, seize the opportunity to promote development, this paper put forward the following suggestions: 1.The government led, vigorously supported; 2.Strengthening the construction of tourism infrastructure; 3.Strengthening the talent training and changing the traditional management mode; 4. Develop characteristic tourism and dig deeply the connotation of folk culture; (5) widening financing channels and injecting vitality into development; 6. Strengthen marketing and publicity, create tourism brand.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F323.4;F592.7

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