新疆和田玉龙湾沙漠旅游景区开发研究

发布时间：2018-02-01 20:50

本文关键词： 新疆玉龙湾风景区沙漠旅游开发对策　出处：《新疆师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：沙漠旅游的探险性和挑战性是现代社会个性化发展的需要,而新疆所拥有浩瀚的沙漠，无疑为那些勇于探险、想回归自然的旅游者提供了一个好去处。近年来，沙漠旅游业的发展越来越快，而且已经成为了一种被大众认可的新兴的旅游产品。此外，学者和业界人士也对沙漠旅游有着广泛的关注。但是因为我国的沙漠旅游起步晚，尚处于初级阶段，存在着许多的问题，如沙漠景区开发同质化，景区缺乏文化内涵，沙漠的环保建设不够完善等。如何更合理的使沙漠旅游业发展，提高沙漠旅游竞争力，实现可持续发展，已成为一个严峻的问题。本文以新疆和田刚开发的玉龙湾景区为例，对玉龙湾景区的概况及资源特色进行归纳分析，，进行景区的SWOT分析，并对其进行市场定位与预测。最终提出适应其自身的开发对策及建议。本文共分七个部分，第一部分说明新疆和田玉龙湾景区的研究背景，研究目的并阐明了论文使用的研究方法，梳理了当前沙漠旅游研究的概况与国内外的相关现状。第二部分阐明新疆沙漠旅游的现状，对新疆沙漠景区的开发情况进行整理，以及探讨新疆沙漠的旅游竞争力，并介绍了玉龙湾景区的地理位置等基本概况。第三部分把新疆玉龙湾景区与全国沙漠景区中的个别景区进行对比分析，并对于其他景区的优秀做法，采取吸收学习。第四部分根据国家旅游资源分类标准对新疆玉龙湾景区资源进行分类，并对玉龙湾景区资源进行定性与定量分析评价，最终归纳出玉龙湾景区资源的特点。第五部分运用SWOT分析法，对新疆玉龙湾景区进行SWOT分析，第六部分对新疆玉龙湾景区进行客源市场分析、定位及预测。使景区的宣传更有针对性，可以对景区未来的开发有更合理的规划。第七部分是对上述内容总结出的问题，予以合理的开发对策和建议并展望。从以下几个方面提出对策建议：（1）加大力度发展沙漠旅游景区、注重培养旅游从业人员。（2）注重开发景区旅游独特性、树立品牌形象。（3）加强旅游基础设施建设。（4）旅游开发与环境保护相协调。（5）加强地区间合作共赢。（6）把旅游业作为一项强县富民工程，解决就业问题。
[Abstract]:The exploration and challenge of desert tourism is the need of the individualized development of modern society, and the vast desert in Xinjiang undoubtedly provides a good place for those tourists who dare to explore and want to return to nature. Desert tourism is growing faster and faster, and has become a popular emerging tourism product. Scholars and industry people also have a wide range of concerns about desert tourism, but because our desert tourism started late, is still in the primary stage, there are many problems, such as desert scenic development homogeneity. The scenic spot lacks the cultural connotation, the desert environmental protection construction is not perfect and so on. How to make the desert tourism development more reasonably, enhance the desert tourism competition ability, realize the sustainable development. This paper takes the Yulong Bay Scenic area developed in Xinjiang and Tiangang as an example to sum up and analyze the general situation and resource characteristics of Yulong Bay Scenic area and analyze the SWOT of Yulong Bay Scenic area. Finally, the development countermeasures and suggestions are put forward. This paper is divided into seven parts. The first part explains the research background of the Yulong Bay scenic spot in Hetian, Xinjiang, the purpose of the research and expounds the research methods used in this paper. Combing the current situation of desert tourism research and domestic and foreign related status. The second part clarifies the current situation of desert tourism in Xinjiang and the development of desert scenic spots in Xinjiang. And discusses the tourism competitiveness of Xinjiang desert, and introduces the geographical location of the Yulong Bay scenic spot and other basic situation. The third part of the Xinjiang Yulong Bay scenic spot and the national desert scenic spot of individual scenic spots are compared and analyzed. And for the excellent practices of other scenic spots, take absorptive learning. 4th part according to the national standards for classification of tourism resources in Xinjiang Yulong Bay scenic area resources classification. And the qualitative and quantitative evaluation of the Yulong Bay scenic area resources, finally summed up the characteristics of the Yulong Bay scenic area resources. 5th part of the use of SWOT analysis, SWOT analysis of the Yulong Bay scenic area in Xinjiang. In the 6th part, we analyze, locate and forecast the tourist market of Yulong Bay Scenic spot in Xinjiang, so that the propaganda of Yulong Bay Scenic spot will be more targeted. Can have a more reasonable planning for the future development of scenic spots. 7th is the summary of the above content of the problems. To give reasonable development countermeasures and suggestions and prospects. From the following aspects put forward countermeasures and suggestions: 1) strengthen the development of desert tourist attractions. Pay attention to the cultivation of tourism practitioners. 2) pay attention to the development of tourism uniqueness of scenic spots. Build up brand image. 3) strengthen the construction of tourism infrastructure. 4) coordinate tourism development and environmental protection. 5) strengthen regional cooperation. Win. 6) take tourism as a strong county to enrich the people project. Solve the employment problem.
【学位授予单位】：新疆师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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