河北省青少年旅游市场开发研究

发布时间：2018-02-01 21:51

本文关键词： 青少年旅游市场旅游市场旅游开发　出处：《河北师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：开发青少年旅游市场，已经成为提高经济效益，完善市场结构必不可少的内容，也是促进青少年素质教育发展的重要途径之一。面对巨大的青少年群体，如何恰当开发旅游市场，满足其消费需求，已成为国内市场开发者们急需解决的重大课题，河北省也不例外。从目前河北省整体旅游发展状况来看，青少年旅游市场开发起步晚，起点低，总体相对滞后，但青少年旅游市场的重要性不容忽视。这一市场极具潜力，，将成为河北旅游经济的重要组成部分，为河北旅游业的发展带来新的活力。不少旅行社由于缺乏经验，还处于观望状态，未能将足够的注意力投向该市场。由于青少年群体的心理和年龄特质，这一市场的开发与经营还存在诸多需要克服的问题。这些问题影响并阻碍了青少年旅游市场的发展，使得现有的旅游产品组合缺乏对青少年及其家庭的吸引力，产品特色不明显，没有针对性，不符合青少年群体及其家庭的真正需求，使得消费欲望无法付诸实际，受到阻碍。这些问题最终妨碍了青少年旅游的良性发展。因此，如何寻找适销对路的产品，制定行而有效的市场营销策略，加快对青少年旅游市场的开发，就成了目前拓宽河北省旅游产业发展模式，促进旅游经济快速发展的必由之路。本论文立足于河北省的旅游业，旨在全面开发河北的青少年旅游，在前人的基础上，充分运用问卷调查法、实地考察法、案例分析法、比较分析法等方法，通过分析河北省的旅游资源，探索如何使青少年旅游走出隐而不旺的现状，找到阻碍青少年旅游发展的问题，为青少年旅游市场制定营销策略，促进青少年旅游的消费行为。同时为河北省的旅游经济发展带来生机与活力，为促进河北省青少年教育素质的全面提升寻找新的路子。
[Abstract]:The development of youth tourism market has become an indispensable content to improve economic efficiency and perfect market structure. It is also one of the important ways to promote the development of quality education for young people. How to properly develop the tourism market and satisfy its consumption demand has become an urgent task for domestic market developers, and Hebei Province is no exception. From the overall tourism development in Hebei Province, the development of youth tourism market started late, the starting point is low, the overall lag, but the importance of youth tourism market can not be ignored, this market has great potential. It will become an important part of Hebei tourism economy and bring new vitality to the development of Hebei tourism. Many travel agencies are still in a wait-and-see state because of lack of experience. Failure to focus enough attention on the market... Due to the psychological and age-specific characteristics of the adolescent community. There are still many problems to be overcome in the development and management of this market. These problems affect and hinder the development of youth tourism market, which makes the existing tourism product mix lack of attraction to teenagers and their families. Product characteristics are not obvious, no targeted, not in line with the real needs of young people and their families, so that consumer desire can not be put into practice. These problems ultimately hinder the healthy development of youth tourism. Therefore, how to find marketable products, formulate effective marketing strategies, and speed up the development of youth tourism market. It has become the only way to broaden the development mode of Hebei tourism industry and promote the rapid development of tourism economy. This paper is based on the tourism industry in Hebei Province, aimed at the overall development of youth tourism in Hebei Province, on the basis of predecessors, the full use of questionnaire, field investigation, case analysis, comparative analysis and other methods. Through the analysis of tourism resources in Hebei Province, this paper explores how to make the youth tourism out of the hidden but not prosperous status, find out the problems that hinder the development of youth tourism, and formulate marketing strategies for the youth tourism market. At the same time, it will bring vitality and vitality to the development of tourism economy in Hebei Province, and find a new way to promote the overall improvement of educational quality of young people in Hebei Province.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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