基于需求导向的康养旅游特色小镇建设研究

发布时间：2018-02-03 05:12

本文关键词： 康养旅游特色小镇需求　出处：《北京联合大学学报(人文社会科学版)》2017年02期 　论文类型：期刊论文

【摘要】：基于访谈法和问卷调查及探索性因子分析,康养旅游者最关注目的地的气温、空气、水和植被等自然条件,同时对康养氛围、熟悉感等人文条件和社会交际需求较强,最后才是医疗、休闲、娱乐、运动等设施需求。进一步理论探讨表明,康养旅游需求在马斯洛层次需求理论中处于较高层级,康养旅游者倾向于在陌生的康养地寻找熟悉感,在康养及其社交活动中寻找群体归属及自我实现的成就感。因此,康养旅游特色小镇建设,首先应选址于先天自然条件适宜康养之地,再结合自然条件引入中医特色医疗和康体设施建设,最重要的则是围绕客源市场的民风习俗,培育认同康养的文化氛围和社交活动,让康养旅游者能够在特色小镇找到认同和归属,在康养过程中有实现自我的成就感。
[Abstract]:Based on interviews, questionnaires and exploratory factor analysis, health tourists are most concerned about the natural conditions such as temperature, air, water and vegetation at the same time. Familiarity and other cultural conditions and social communication needs are strong, and finally medical, leisure, entertainment, sports and other facilities. Further theoretical research shows. The demand for healthy tourism is at a higher level in Maslow's hierarchy theory of demand, and the tourists tend to look for familiarity in unfamiliar places. In order to find the sense of achievement of group ownership and self-realization in Kang Yang and its social activities, therefore, the construction of the special town of Kangyang tourism should first be located in the place where the natural conditions are suitable for health and maintenance. Combined with natural conditions, the introduction of traditional Chinese medicine and sports facilities construction, the most important is to focus on the customs of the source market, cultivate the cultural atmosphere and social activities. So that the tourists can find identity and ownership in the special town, and have a sense of self-achievement in the process of health care.
【作者单位】：中山大学旅游学院;
【分类号】：F592.3
【正文快照】： 引言传统观念和理论认为,城镇化是工业化的结果。但工业化带动城镇化,通常伴随着污染和环境恶化,还会在工业化进程完成后,遇到动力不足的问题。目前我国各大城市空气质量令人堪忧,城镇化需要寻找其他动力支撑[1]。旅游业能够将城市居民向乡镇引流,帮助解决当地就业,以旅游推动

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