邵武节庆旅游开发研究

发布时间：2018-02-04 06:37

本文关键词： 节庆旅游节庆旅游资源评价开发邵武　出处：《福建师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：节庆旅游作为我国改革开放以来逐渐兴起的地方旅游经济形式之一而一直备受关注,对地方经济、社会建构以及形象塑造都发挥着重要作用,由节庆产生的文化力量正成为中国地方软实力的核心。在节庆旅游发展相对成熟的今天,如何在节庆资源挖掘阶段就突显特色,吸收前人的经验教训,做好地方节庆旅游开发已经有不少学者进行探讨,但都是以大区域为背景解析成熟旅游节庆的成功机理,对于县域经济范围来说还比较少。为此,本文基于邵武文化资源调查,分析了邵武节庆旅游开发的现状及存在问题,并从节庆资源评价的角度对节庆资源进行梳理分析做定性评价,综合文献资料、专家咨询来构建评价体系做定量评价,最后针对评价结果提出相应的对策和建议,为探讨我国县域节庆旅游开发的资源性问题提供依据。本文首先对节庆旅游相关理论进行解析,提出节庆旅游是旅游目的地根据其资源实际情况,利用传统节日活动及各种物质非物质节庆文化资源组织策划的各类综合性文化旅游活动的组合。然后分析研究了邵武旅游发展及其节庆旅游发展现状和存在的问题,得出邵武目前的旅游发展态势良好,空间潜力大,但市场还需进一步开拓,产品还需进一步丰富。节庆旅游发展的主要问题有传统节庆旅游资源开发深度、广度不够、节庆旅游活动缺乏创新和文化内涵、缺乏传统节庆旅游从业人员的引导和策划、空间上不平衡、缺乏知名节庆、策划管理不成体系、市场营销指导有限,整体旅游环境构建仍处于初始阶段。接着对邵武节庆资源进行定性定量评价,结果表明邵武节庆旅游资源量的分布相对均匀,且质量相对集中,级别转化能动性较大。大部分现有资源的层次不高,资源的旅游价值体现不足。从资源禀赋来看,邵武节庆旅游资源的文化底蕴丰厚,特别是在宗教信仰类的节庆以及当地的名人文化,可重点开发诸如抢酒节、张三丰等节庆文化资源；从地域上来看,邵武边远乡镇的节庆旅游开发存在着基础设施、配套设施问题。最后从传统节日文化的挖掘和保护、节俗旅游产品的深度开发、节庆旅游协作环境的营造以及节庆旅游的可持续发展四方面提出邵武发展节庆旅游的创新提升对策。
[Abstract]:Festival tourism, as one of the local tourism economic forms which has gradually emerged since the reform and opening up, has been paid close attention to, and plays an important role in local economy, social construction and image shaping. The cultural power produced by the festival is becoming the core of the local soft power in China. In the festival tourism development is relatively mature today, how to excavate the festival resources on the stage of highlighting the characteristics of the absorption of previous experience and lessons. To do a good job in the development of local festival tourism has been discussed by many scholars, but all are to analyze the successful mechanism of mature tourism festival in the context of a large area, for the county economic scope is relatively small. Based on the investigation of Shaowu cultural resources, this paper analyzes the present situation and existing problems of Shaowu festival tourism development, and from the perspective of festival resources evaluation, analyzes and makes qualitative evaluation of festival resources, synthesizing the literature. The expert consultation is used to construct the evaluation system to make quantitative evaluation. Finally, the corresponding countermeasures and suggestions are put forward in view of the evaluation results, which provides the basis for the discussion of the resource nature of the development of the county festival tourism in our country. This paper first analyzes the relevant theories of festival tourism and proposes that festival tourism is a tourist destination according to its actual situation of resources. The combination of various kinds of comprehensive cultural tourism activities planned by the traditional festival activities and various material and immaterial festival cultural resources is used. Then, the present situation and existence of Shaowu tourism development and festival tourism development are analyzed and studied. Question. Shaowu tourism development situation is good, space potential is great, but the market needs to be further developed, products need to be further enriched. The main problem of festival tourism development is the development depth of traditional festival tourism resources. Lack of breadth, lack of innovation and cultural connotation of festival tourism activities, lack of guidance and planning of traditional festival tourism practitioners, spatial imbalance, lack of well-known festivals, planning and management is not systematic. Marketing guidance is limited, the overall tourism environment construction is still in the initial stage. Then the qualitative and quantitative evaluation of Shaowu Festival resources, the results show that Shaowu Festival tourism resources distribution is relatively uniform. The level of most existing resources is not high, the tourism value of resources is not enough. From the perspective of resource endowment, Shaowu Festival tourism resources culture is rich. Especially in religious festivals and local celebrity culture, we can focus on the development of festival cultural resources, such as wine grab, Zhang Sanfeng and so on; From the geographical point of view, the development of festival tourism in the remote towns of Shaowu has the problems of infrastructure and supporting facilities. Finally, from the excavation and protection of traditional festival culture, the deep development of festival tourism products. The paper puts forward the innovation and promotion countermeasures of Shaowu's development of festival tourism from four aspects: the construction of festival tourism cooperation environment and the sustainable development of festival tourism.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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