游客安全认知与安全行为研究

发布时间：2018-02-09 01:08

本文关键词： 旅游安全安全感知安全行为　出处：《浙江工商大学》2017年硕士论文　论文类型：学位论文

【摘要】：作为综合性产业,旅游安全和旅游业发展状况息息相关。游客旅游安全认知情况直接影响旅游地的形象和旅游业的持续发展,游客在旅游过程中的安全行为是引发安全事件的关键因素,因此,提高游客认知水平,规范游客安全行为至关重要。人类行为复杂,多由思维主导,不同的人对同一问题的反应也不尽相同,由此,本文针对不同人口统计特征游客的安全感知及游客安全感知和安全行为关系两个问题开展研究,以求找到提高旅游安全水平的突破口,保障旅游者、旅游产品安全,促进旅游行业朝着更好的方向发展。本文通过梳理国内外旅游安全的文献,界定了旅游安全的相关概念,阐述了相关理论基础。并在此基础上构建研究模型,提出研究假设,利用问卷调查方法对游客的安全感知和安全行为进行测评,利用SPSS19.0对回收的数据进行实证研究,得出了如下结论:(1)因子分析得出游客安全感知由自然环境安全感知、社会环境安全感知、旅游地安全管理感知三个因子构成,游客安全行为包括出游意愿、有钱准备行为、游中防范行为、游后行为四个维度。量表的信度和效度较高。(2)回归分析发现,游客旅游安全感知对游客的旅游行为有部分显著影响作用。具体如下:游客对旅游地安全管理的感知对游客的出游意愿有显著的正向影响作用;游客对旅游地安全管理的感知对游客的游前准备行为有显著的正向影响作用;游客对旅游地自然环境及管理因素的安全感知对游客的游中防范行为具有显著的正向影响;游客对旅游地自然环境及管理因素的安全感知与游客的游后行为有显著的正相关关系。游客对旅游地安全情况管理的感知对游客行为的影响高于对自然环境的安全感知。(3)差异分析表明,部分人口统计学特征对游客安全感知和安全行为各维度因子有显著影响。如游客年龄、婚姻状况、月收入水平等因素都对游客的安全感知和安全行为方面有差异化影响。(4)在实证分析的基础上,从旅游主管部门,旅游景区和游客自身三个层面分别提出旅游安全管理及行为意识的意见和建议。加强安全管控,建立健全旅游安全预警、救援体系,消除安全隐患,培训旅游从业人员,并从游前、游中和游后三个阶段提升游客安全意识、引导安全行为等,多管齐下,以求旅游安全得到更好的保障。
[Abstract]:As a comprehensive industry, tourism security is closely related to the development of tourism. The cognition of tourist safety directly affects the image of tourist destination and the sustainable development of tourism. The safety behavior of tourists in the process of tourism is the key factor to cause security events. Therefore, it is very important to improve the level of tourists' cognition and regulate tourists' safety behavior. Different people have different responses to the same problem. Therefore, this paper focuses on the security perception of tourists with different demographic characteristics and the relationship between security perception and safety behavior of tourists. In order to find a breakthrough to improve the level of tourism security, to ensure the safety of tourists and tourism products, and to promote the development of tourism industry towards a better direction, this paper defines the related concepts of tourism security by combing the literature on tourism security at home and abroad. On the basis of this, the author sets up a research model, puts forward the research hypothesis, evaluates the safety perception and behavior of tourists by questionnaire, and makes an empirical study on the recovered data by SPSS19.0. This paper draws the following conclusion: 1) the factor analysis shows that tourists' safety perception consists of three factors: natural environment security perception, social environment security perception and tourist destination security management perception. Tourist safety behavior includes travel intention, money preparation behavior, etc. The four dimensions of preventive behavior and postswimming behavior. The reliability and validity of the scale were higher. Tourists' perception of tourism security has some significant effects on tourists' tourism behavior, as follows: tourists' perception of security management of tourist destinations has a significant positive effect on tourists' willingness to travel; Tourists' perception of tourist destination security management has significant positive effect on tourists' pre-tourism preparation behavior, and tourists' safety perception of natural environment and management factors have significant positive effects on tourists' preventive behavior. There is a significant positive correlation between tourists' safety perception of natural environment and management factors and tourists' post-tour behavior. The impact of tourists' perception of security situation management on tourist behavior is higher than that on natural environment. Total perception. 3) differential analysis showed that, Some demographic characteristics have a significant impact on the safety perception and safety behavior of tourists. For example, the age of tourists, marital status, Monthly income level and other factors have different influence on the safety perception and safety behavior of tourists. (4) on the basis of empirical analysis, from the tourism department, Tourism scenic spots and tourists themselves put forward suggestions and suggestions on tourism safety management and behavior awareness, strengthening safety control, establishing and perfecting tourism safety early warning, rescuing system, eliminating potential safety risks, and training tourism practitioners. And from the three stages before, after and after the tour to enhance the safety awareness of tourists, guide safety behavior, multi-pronged, in order to achieve better protection of tourism security.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592

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