游客感知视角下的清明上河园智慧景区构建研究——基于IPA分析法

发布时间：2018-02-16 09:59

本文关键词： 智慧景区感知 IPA分析法清明上河园　出处：《西昌学院学报(自然科学版)》2016年04期 　论文类型：期刊论文

【摘要】：在旅游信息化快速发展的基础上,旅游景区也紧跟热潮,相继进行智慧化建设。清明上河园是开封市的龙头景区,从游客感知的角度,采用问卷调查法收集基础数据,对当前清明上河园智慧景区的构建内容进行了研究,获知游客对清明上河园智慧化建设项目的总体心理期望较高,而现实体验满意度较低,进而分别从重要性和满意度出发对建设内容进行了细化分析;将17项建设内容定位在IPA四象限矩阵中,区分为应该"保持优势"、"重点改善"、"毋须优先"和"表现过度"的建设项,分析清明上河园的智慧景化建设的优劣势,并提出区分主次,按需分配建设力度等的针对性建议,以期有序、高效的建设智慧景区。
[Abstract]:On the basis of the rapid development of tourism information, tourism scenic spots have followed the upsurge and carried on the wise construction one after another. Pure Brightness Shanghe Yuan is the leading scenic spot in Kaifeng City. From the perspective of tourists' perception, basic data are collected by means of questionnaires. Based on the study of the content of the construction of Pure Brightness Shanghe Garden Wisdom Scenic area, it is found that tourists have a higher overall psychological expectation for the Shanghe Garden Wisdom Construction Project, while the satisfaction degree of the actual experience is relatively low. Then, from the perspective of importance and satisfaction, the content of construction is analyzed in detail, and 17 items of construction content are positioned in the IPA quadrant matrix. The difference is that the construction items of "keeping advantage", "key improvement", "no priority" and "overperformance" should be distinguished. This paper analyzes the advantages and disadvantages of Pure Brightness's intelligent landscape construction, and puts forward some suggestions such as distinguishing priority and priority, distributing construction strength according to need, etc. With a view to an orderly and efficient construction of intelligent scenic spots.
【作者单位】：河南大学历史文化学院;河南大学休闲与会展研究所;
【基金】：河南省高等学校重点科研项目(15A630016)
【分类号】：F592.7

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