中俄旅游年视角下的俄罗斯旅华客源市场发展研究

发布时间：2018-02-17 01:17

本文关键词： 旅华客源市场发展研究中俄旅游年俄罗斯　出处：《辽宁师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：旅游是扩大地区之间的民间交往、增强不同国家人民相互了解的最自然、有效的方法，也是现当代经济中全面性最强、推动力最大的服务业力量之一。中国与俄罗斯都是双方的最大邻国，作为新兴的旅游市场国家，两国的旅游资源都十分丰富、旅游市场份额发展迅速，进一步加强两国的旅游协作适逢其时，恰逢其势。中国是俄罗斯第二大旅游客源国，而俄罗斯也占据长期着中国旅游客源市场的第三位的位势。2012年和2013年由中国与俄罗斯共同举办的“旅游年”活动是中俄两国政府和首脑倡议举办的意义非凡的国家级主题年活动，也是双方着眼于推进中俄世代友好、促使两国关系长远发展采取的重大举措。鉴于这种国家关系下，对俄罗斯旅华客源市场的发展进行研究和探讨具有十分重要的现实意义。本文首先对国内外关于旅游客源市场的研究进行了综述，梳理了论文研究涉及的相关基本理论，然后阐述了我国吸引俄罗斯游客入境旅游优势，特别是在中俄旅游年的推动下，中俄旅游合作不断升温，，进一步加深了两国人民的情谊。其次从时间、空间和外汇收入三个不同维度研究俄罗斯旅华客源市场：将时间序列作为研究角度，把俄罗斯旅华客源市场划分为缓慢增长、波动增长、持续增长和恢复增长四个阶段；根据游客的空间分布情况和统计年鉴里的原始数据对俄罗斯游客在目的地选取上进行详细划分，得出俄罗斯游客喜欢的热门旅游城市和省份，从而推算出俄罗斯游客更加倾向于选择游览中国的北方地区和滨海地区的空间分布规律；计算近7年来俄罗斯游客旅游外汇收入并对其在中国消费情况进行简要分析。最后依据2005—2011年入境旅游数据，建构GM(1,1)模型对俄罗斯客源市场未来五年发展趋势实施预测，并进行精度检验。根据上面的研究分析结果提出拓展俄罗斯旅华客源市场的发展策略：采取“请进来”策略，加深俄罗斯国民对中国的了解度；大力开发商务旅游的空间，增加旅游外汇收入；培养高素质的中俄双语服务人员，优化旅游环境；加强拓展中老年消费市场，细分旅游市场。
[Abstract]:Tourism is the most natural and effective way to expand regional people-to-people exchanges and enhance mutual understanding among people in different countries. It is also the most comprehensive and comprehensive method in modern and contemporary economies. China and Russia are both the largest neighbors of the two countries. As a new tourism market country, both countries are rich in tourism resources and their share of the tourism market is growing rapidly. It is timely and opportune to further strengthen the tourism cooperation between the two countries. China is Russia's second largest source of tourists. Russia is also the third largest tourist market in China for a long time. The "year of Tourism", jointly organized by China and Russia on 2012 and 2013, is a significant event sponsored by the Chinese and Russian governments and heads of state. Thematic year activities at the Family level, It is also a major measure taken by both sides to promote the friendship between China and Russia from generation to generation and to promote the long-term development of bilateral relations. In view of this kind of relations, it is of great practical significance to study and discuss the development of Russian tourist market in China. This paper first summarizes the domestic and foreign research on tourist market, combs the related basic theories, and then expounds the advantages of our country to attract Russian tourists to enter the tourist market. In particular, with the promotion of the year, tourism cooperation between China and Russia has warmed up, further deepening the friendship between the two peoples. Secondly, from three different dimensions of time, space and foreign exchange income, the paper studies the Russian tourist market in China: from the perspective of time series, the Russian tourist market in China is divided into slow growth and fluctuating growth. According to the spatial distribution of tourists and the original data in the statistical yearbook, the Russian tourists are divided in detail on the choice of destinations, and the popular tourist cities and provinces that Russian tourists like are obtained. It is concluded that Russian tourists are more inclined to choose the spatial distribution of the northern and coastal areas of China, and the foreign exchange income of Russian tourists has been calculated in the past seven years and their consumption in China is analyzed briefly. Finally, based on the inbound tourism data from 2005 to 2011, the GM1 / 1) model is constructed to forecast the development trend of the Russian tourist market in the next five years. Based on the results of the above research and analysis, the development strategies for expanding the Russian tourist market in China are put forward: adopting the strategy of "inviting in" to deepen the Russian people's understanding of China; and vigorously developing the space for business tourism. To increase the foreign exchange income of tourism; to train high-quality bilingual service personnel in China and Russia to optimize the tourism environment; to strengthen the expansion of the consumer market for the middle-aged and the elderly and to subdivide the tourism market.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592;F595.12

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